Digital Demand Data Products Senior Lead

Digital Demand Data Products Senior Lead page is loaded## Digital Demand Data Products Senior Lead remote type:
Hybrid locations:
G
-London-London time type:
Full time posted on:
Posted Todayjob requisition :
R142006
*
* Job Description:

**** Data Product Strategy & Ownership
*** Define and own the Data Strategy, roadmap, and initiatives that enable Digital Demand Transformation (e.g., Data Spine, taxonomy, content/data governance, reporting frameworks).
* Translate transformation needs into clear data product requirements across omni-channel strategy development, consumer journey mapping, Paid, Earned, Shared and Owned (PESO) Media and Content, CRM, commerce, and performance measurement.
* Ensure the data strategy supports both foundational enablement and advanced practices like personalisation and near-time attribution.
** Governance & Taxonomy
*** Lead the development and rollout of data taxonomy, standards, and governance models to ensure consistency and interoperability across platforms.
* Establish processes to maintain data quality, accuracy, compliance, and integrity across global and regional teams.
* Partner with Legal, Compliance, and IT to ensure responsible data use and alignment with privacy regulations.
** Activation & Enablement
*** Collaborate with regional marketing and sales teams to embed data products into ways of working, ensuring they can be activated to drive PESO performance, commerce growth, and consumer engagement
* Partner with capability leads (Content, Channel, CRM, Consumer Care) to ensure data is powering optimisation and decision-making.
* Ensure data products are scalable, user-friendly, and meet the needs of both business and technical stakeholders.
** Stakeholder Engagement & Delivery
*** Act as the bridge between business and technology, working closely with Digital Technologies, Finance, and external partners (e.g.Publicis, tech providers) to deliver fit-for-purpose data solutions.
* Prioritise requests, manage trade-offs, and communicate product roadmaps and progress transparently to stakeholders.
* Drive benefits realisation by linking data initiatives to measurable outcomes (e.g., campaign effectiveness, consumer journey optimisation, ROI).
** Continuous Improvement
*** Monitor usage and adoption of data products, incorporating feedback into the roadmap for continuous improvement.
* Stay ahead of emerging data technologies, tools, and practices to ensure Mars’ Digital Demand data capabilities remain industry-leading.#LI-EN1#TBDDT[](blob:)0:00 / 2:58
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