CRM Executive | Cult Beauty

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOK FANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOK FANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Who is Cult Beauty?

Well, we’re a beauty-obsessed team who share a common goal — to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo — both in our industry and society.

Why be a CRM Executive at THG Beauty?

We’re looking for a proactive and results-driven CRM Executive to support the CRM Senior Manager in delivering a successful CRM growth strategy. With a commercial and creative mind,you’ll be part of a dynamic, innovative team that values creativity, collaboration, and data-

driven strategies. This is a unique and exciting opportunity to join the CRM team during a keyperiod of growth.

As CRM Executive , you’ll:

• Manage the end-to-end process for email marketing communications, including developing, briefing, building and scheduling. Ensuring accurate, consistent and timely completion of the builds.
• End-to-end email testing for link accuracy, spelling, grammar, legal compliance, mobile optimisation & deliverability.
• Create audiences and improve segmentation to maximise engagement.
• Collaborate with marketing and trading teams to ensure cohesive messaging and business alignment.
• Ideate & write compelling subject lines, utilising data & insights to drive improvements in open rates.
• Work with design team to ensure all email activities are in keeping with our brand valuesand guidelines.
• Work with Senior CRM Manager to manage the optimisation of our trigger and journey emails, including AB Test planning, execution, and reporting.
• Monitor email KPIs including Revenue, Click Through Rate, Open Rate & Conversion rate.
• Analyse campaigns results, drive actionable insights and recommendation

Insight & Reporting

• Monitor email KPIs including Revenue, Click Through Rate, Open Rate & Conversion rate.
• Analyse campaigns results, drive actionable insights and recommendations and communicate it clearly.
• Think of innovative ways to target, retain, and increase the value of customers.
• Propose AB tests to ensure continuous optimisation.
• Ongoing awareness of competitor activity.
• Uphold mobile first thinking.
• Define opportunities to improve customer experience through emails.
• Stay up to date with CRM best practice & technological developments.
• Develop & implement new automated programs with the help of other team…