CRM Executive; App | Cult Beauty

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.

Our portfolio of leading retailers and brands such as LOOK FANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.

With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.

By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOK FANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.

THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Who is Cult Beauty?

Well, we’re a beauty‑obsessed team who share a common goal — to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever‑lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site.

To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo — both in our industry and society.

Why be a CRM Executive at THG Beauty?

We’re looking for a proactive and results‑driven CRM Executive to support the Senior Loyalty Manager in delivering a successful growth strategy for the Cult Beauty mobile app. With a commercial and creative mindset, you’ll work with multiple marketing channels to encourage new downloads, drive app revenue, and deliver engaging push notifications & exclusive app content. Responsible for the daily management of the app, this is a unique and exciting opportunity to join the CRM team during a key period of growth.

As CRM Executive , you’ll:

Commercial

Activities:

• Support execution of the CRM Marketing Calendar to deliver app & push notification revenue targets
• Manage the end‑to‑end process for push notifications, including copy‑writing, scheduling and reporting to drive optimisation and engagement
• Brief, build and schedule app‑specific emails, ensuring accurate, consistent and timely completion of the builds
• Work with key marketing channels to support app‑specific moments and offers
• Identify opportunities to promote app downloads and encourage push notification opt‑ins across multiple channels, with a particular focus on optimising BAU emails & strategic CRM workflows
  Maintain and develop app exclusive content via the Insiders page
• Collaborate with Retail Media to support app‑exclusive launches, key NPD and new brands via the app, as well as competitions with our brand partners
• Build relationships with the wider THG team to activate elements of the app roadmap
• Support the wider CRM team with daily email checks and scheduling

Reporting:

• Daily reporting of app & push notification performance, drawing conclusions and actions from data
• Focused reporting on push notification performance to inform strategy
• Present findings to the wider business both verbally and via email
• Ongoing awareness of competitor activity

What skills and experience do I need for this role?

• Minimum 12 months experience in a marketing or CRM role
• Strong understanding of e‑commerce marketing and the beauty industry
• Digitall…