CRM Executive

Who We Are

Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming, free-to-play and daily fantasy spectrum.

Our brands and sites include market movers and shakers like Bally Bet, Vera&John, Virgin Games, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves and striving to make a difference for our players.

Here at Bally’s CRM is all about understanding our players and communicating with the right people at the right time. We analyse, segment and take the player on a journey tailored to his needs day by day. We’ve grown over the years and now cover CRM from many different angles so each member of the team can find something that suits them:
On‑site campaigns for creative souls who mix fun with data, segmentation and player journeys for those interested in service design, and CRM operations for the tech‑side, testing and innovation. With aid of various channels such as banners, emails, SMS or pop‑ups we keep our players informed, engaged and loyal, while keeping responsible gambling and our company core values in mind.

We’re a bunch of KPI‑driven individuals with years of experience in a dynamic environment; ideas, recommendations or feedback are welcomed.

• Creating new and innovative CRM campaigns (email, DM, SMS, Push and Offer) to increase revenues and engagement from our existing customers.
• Contributing to delivering targeted campaigns to win‑back, retain and educate our current customers through industry‑leading segmentation and incentivisation.
• Creating the communications plan using a mixture of marketing channels.
• Owning complex and high‑priority projects and proactively driving them forwards with key stakeholders.
• Enhancing customer journey communications and suggesting new ones.
• Monitoring and reporting on campaign performance to drive continuous improvement.
• Applying knowledge of sports betting promotions (e.g., Free Bets, Price Boosts, Accumulator Insurance) and sports calendar events to align with CRM strategies.
• Identifying and capitalising on key fixtures, rivalries and major narratives within the Spanish and European sports landscape to create compelling customer offers and content that drives engagement and betting activity.

• Proven experience in a CRM or marketing role, specifically within a B2C environment, preferably in the sports betting or iGaming regulated markets.
• Demonstrable track record of creating, executing, and optimising multi‑channel marketing campaigns (Email, SMS, Push, Direct Mail) from concept to execution.
• Hands‑on experience with CRM platforms (e.g., Braze or similar).
• Experience managing a promotional calendar and coordinating offer fulfilment with product and operations teams.
• Able to build and amend email templates using HTML, dynamic content and personalisation.
• Experience with building segments and campaigns within marketing automation software.
• Able to turn insights into actionable plans.
• Solid understanding of sports betting product mechanics and promotions (e.g., Free Bets, Price Boosts, Accumulators) and their commercial impact.
• Experience and understanding of the principles of customer retention.
• Experience of KPI monitoring tools & reports.
• Expertise in customer segmentation and targeting to deliver personalised and relevant campaigns.
• Fluent Spanish.

• Annual leave
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

At Bally’s Interactive, we are driven by a set of core values that we call our DNA. We strive to embody our DNA and keep them at the heart of everything we do! We are always ready to embrace change, adapt, and do what it takes to delight our customers. We believe that “You Make the Difference”, which gives our players the best experience and keeps them coming back.

We are “All One Team”, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are learning every day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences and the people around us. At Bally’s we love to lead by thinking differently, seeking innovation and always looking for ways to raise our game.

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, equity and inclusion are important to us, and we encourage a culture where everyone can be themselves  do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.