Go To Market Lead

About the Company

Auquan is a pioneering AI company transforming financial services by automating deep, complex knowledge work. With intelligent AI agents we help finance professionals eliminate manual processes and make faster, smarter decisions. Trusted by 40% of the top 50 global financial firms and backed by top-tier investors, we are at the forefront of autonomous agentic AI in finance.

Our engineering and product teams grow across the US, UK, and India, building an elite force of innovators ready to redefine what’s possible with AI and machine learning.

We are hiring a GTM Lead to turn Auquan’s product and proof into pipeline. You will own the full marketing engine, from story telling to lead attraction and demo-to-revenue conversion. Your role is a growth and storytelling function – strategist, operator, and builder – partnering directly with the CEO and Sales to deliver a marketing system that consistently produces qualified inbound demos and improves demo‑to‑deal conversion.

You are not marketing into a category; you are inventing one, convincing that what GS, UBS, and CVC already use is the future of finance. If you’re obsessed with showing the world what AI can actually do, not just promise it, you will love this job.

• Demand Generation (Lead Engine)
  • Build and scale a demand generation engine focused on qualified inbound leads and demo‑to‑deal conversion.
  • Deeply understand Credit, ESG, and Investment workflows.
  • Execute targeted Linked In, ABM, and event campaigns to reach key personas.
  • Partner with Sales on ICP targeting, lead qualification, and messaging.
  • Set up Hub Spot workflows, attribution models, and dashboards for real‑time performance.
  • Ensure every piece of content and campaign drives immediate demos or builds long‑term awareness.
• Sales Enablement and Conversion Optimization (Demo → Deal)
  • Turn every customer deployment into a repeatable marketing proof engine with ongoing content updates.
  • Own creative direction for campaigns and collateral, ensuring high‑quality visual standards.
  • Run experiments on narratives, audiences, and formats to maximize ROI.
  • Create sales materials: decks, one‑pagers, competitive intelligence, case studies, ROI calculators.
  • Achieve aggressive pipeline and revenue targets with full accountability for marketing‑sourced opportunities.
• Product Marketing and Storytelling
  • Develop positioning that turns technical capabilities into business value.
  • Shape the narrative for the finance automation category across conferences, analyst reports, and social channels.
  • Launch playbooks for new workflows and SKUs: landing pages, use‑case videos, and enablement kits.
  • Partner with Product to articulate customer pain points and roadmap storytelling.
• Analytics & Optimization
  • Own funnel metrics: MQLs, SQLs, pipeline velocity, CAC, win rates, and revenue contribution.
  • Create real‑time dashboards for pipeline performance and campaign ROI.
  • Use analytics to identify demo stalls and improve conversion by 20%+ within six months.
• Your New Team
  • Collaborate cross‑functionally with Sales, Product, Customer Success, and Engineering to shape GTM plans.
  • Iterate messaging based on Sales feedback and customer objections.
  • Manage contractors (design, copy, media buying) and lead brand positioning, PR, and analyst relations.
  • Operate hands‑on initially, with a plan to build a specialist team as pipeline scales.

• Competitive package designed to reward impact, including meaningful equity.
• Flexible time off and comprehensive health coverage.
• High‑impact role owning marketing’s contribution to revenue.
• World‑class team of engineers, operators, and finance experts.
• Opportunity to define the leader in agentic AI for institutional finance.

• 5+ years in B2B SaaS marketing leadership, owning full marketing functions and inbound growth engines for enterprise/ high‑ACV SaaS.
• Deep product marketing expertise translating AI or data products into business value.
• Proven success partnering with Sales to improve demo‑to‑deal conversion.
• Success measured by demo‑to‑deal conversion and win rate, not download metrics.
• Hands‑on operator comfortable running…