Market Entry & Sales Lead - Apparel Manufacturing

Location

London (with national travel as required)

Full-time role

Delivery-focused role with defined commercial targets

We are seeking a high-performing, commercially aggressive Market Entry & Sales Lead to drive the successful entry of Our Client, a large-scale Chinese apparel manufacturer, into the UK fashion and retail market.

This is a results-driven sales and business development role, accountable for generating qualified leads, securing meetings, progressing negotiations, and closing UK manufacturing contracts with fashion brands, private-label operators, and major retailers.

The successful candidate will act as a commercial and technical bridge between UK brands/retailers and Our Client, translating UK market expectations, quality standards, compliance requirements, and commercial realities into clear, actionable guidance.

• Secure new UK manufacturing contracts within the project timeframe
• Build a repeatable outbound sales pipeline
• Position Our Client as a credible, UK-standard manufacturer

• Identify and target UK fashion brands, retailers, sourcing offices, buying teams, and private-label operators
• Execute high-volume outbound sales activity including cold email, cold calling, Linked In outreach, and warm introductions
• Secure and lead meetings with decision-makers and progress opportunities through to signed manufacturing agreements
• Track performance against agreed KPIs including leads generated, meetings secured, samples progressed, and contracts signed
• Translate UK quality, compliance, and production expectations to overseas factory teams
• Review samples against UK retailer standards and provide clear, structured feedback on construction, fit, finishing, and consistency
• Support rapid sample improvement to meet UK buyer expectations
• Provide ongoing market intelligence on UK sourcing models, pricing dynamics, and competitive positioning

This role is suited to someone who thrives under pressure and is commercially relentless.

• Experience in UK apparel manufacturing, sourcing, or B2B sales
• Proven success in new business development within fashion or retail
• Experience selling manufacturing services to UK brands or retailers
• Strong understanding of UK quality control and production standards
• Comfortable with cold outreach and high-volume contact activity

• Existing UK industry contacts
• Experience working with major UK retailers

• Commercially sharp, confident, and persuasive
• Resilient and persistent
• Structured, organised, and outcome-focused
• Able to operate independently

• Fixed-term, project-based engagement
• Remuneration aligned to experience and KPI delivery
• Flexible working with travel as required

Applicants should submit a CV and brief cover letter outlining their approach to UK market entry, new business generation, and experience bridging UK standards with overseas production