Off-Trade Sales Manager

Are you an Off-Trade Sales Manager with proven experience in the UK drinks industry, supermarkets and premium retail, ready to take full commercial ownership of a premium drinks brand?

This is a standout opportunity for a commercially astute drinks professional to drive and accelerate UK off-trade growth for a rapidly scaling drinks business. You ll apply your strategic vision and strong analytical capability to shape the future of a premium brand

operating firmly within the UK drinks market.

If you thrive on converting market data into expansive distribution and turning sales forecasts into compelling results across UK supermarkets and premium retail, then we want to hear from you. This is a permanent role, based in London.

• We offer a highly competitive salary of approximately £60,000 - £70,000 GBP, commensurate with your drinks sector expertise and the significant impact you'll make.
• Take full ownership of accelerating UK off-trade growth, directly influencing our business trajectory.
• Thrive in a hands-on, high-performance environment where your autonomy and proven ability to deliver exceptional results are highly valued.
• You will hold direct responsibility for critical functions including sales forecasting, depletion tracking, and comprehensive performance analysis.
• This role demands a strong analytical mind, ideal for professionals who excel at transforming complex data into actionable insights and strategic victories.
• Seize the opportunity to play a pivotal role in scaling a fast-growing, premium drinks brand within the dynamic retail industry.

As the UK Off-Trade Sales Manager, you will be instrumental in:

• Drive commercial and sales leadership, generating significant growth across UK grocery, supermarket, and premium retail accounts.
• Lead new business development, securing crucial distribution wins, and supporting European off-trade expansion in line with business growth.
• Master the management of supermarket promotions, ranging, pricing and category initiatives, leveraging a deep understanding of rate of sale, margin and broader retail dynamics.
• Own UK off-trade sales forecasting, collaborating closely with the CEO on planning and meticulously analysing performance by account and SKU.
• Maintain and manage accurate depletion data, building robust Excel models and translating complex data into compelling insights and actionable recommendations.
• Collaborate closely with leadership, executing the broader commercial strategy with a proactive growth mindset, high accountability and a strong work ethic.

We are only considering candidates with proven off-trade experience in the drinks industry.

• We are seeking an accomplished UK off-trade sales professional with a sharp commercial acumen and a demonstrable track record within the drinks or FMCG industry.
• Possessing profound expertise in orchestrating impactful promotions, driving success through astute category management and conducting successful retail negotiations.
• Exceptional numerical proficiency coupled with unwavering confidence in leveraging extensive datasets for strategic insights.
• Advanced proficiency in Excel, demonstrating a genuine enthusiasm for spreadsheet mastery and meticulous data analysis.
• You are commercially astute, highly organised and analytically minded, thriving in a fast-paced environment. Proactive and execution focused, you are adept at working autonomously while maintaining strong collaborative ties with leadership. Intelligent, commercially curious and meticulously detail-oriented, you possess the ability to confidently communicate complex data-driven insights with clarity.
• Extensive experience navigating and excelling within major UK supermarkets, grocery and premium retail environments.

• Motivated by building a fast-growing, premium brand.
• An opportunity to combine commercial sharpness, analytical firepower and real-world retail execution.

This role involves a 3-stage interview.

Please send us an up-to-date copy of your CV, by clicking the Apply button. This position is only available to applicants who have immediate Right to Work in the UK and you will be required to provide evidence of such upon request. Also required are up-to-date contact details for at least 2 references.

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