Senior CRM Executive

Every exceptional customer moment starts with our people

At TFG London, we believe that it’s our team who bring our house of brands to life. All our colleagues across Hobbs, Phase Eight, Whistles and Inside Story play a vital role in our success story and that story is only getting more exciting!

We are keen to appoint a Senior CRM Executive to support the Manager in driving the delivery and development of our customer retention and acquisition activities across all of our brands and markets. This is a great opportunity for an experienced Performance Marketing Professional to take the next step in their career within CRM.

Duties and responsibilities as Senior CRM Executive will include:

• Take ownership for the development and management of all omnichannel customer lifecycle campaigns (onboarding, nurture, win-back, loyalty, etc.)
• Support the CRM Manager in defining and delivering the overall lifecycle strategy and work collaboratively with internal teams and external partners to deliver the strategy
• Work collaboratively with the Paid Media team to convert new customers into engaged, retained segments and ensure consistent journeys across channels.
• Driving growth by i dentify new opportunities for improving customer KPIs and by working in partnership with the insights team to analyse and understand customer behaviour
• Manage performance reporting for lifecycle and triggered campaigns, using insights to continually improve retention KPIs.

To be successful in the role of Senior CRM Executive you will have the following skills and experience:

• Established CRM specialist with experience managing and optimising CRM campaigns for retail businesses with a global footprint
• Experience working with CDP/ESP/CRM platforms, experience using Bloomreach would be a bonus
• Experience in customer segmentation and audience development, with a solid understanding of test development, measurement, and analysis
• Experience of driving customer retention, £ per buyer and purchase frequency through delivering customer centric programmes
• Hands on experience of analytics packages, preferably Google Analytics
• Customer-focused, commercially driven, and curious — always looking for smarter, more innovative ways to do things.
• Excellent ability to build and maintain both internal and external stakeholder relationships
• Ideally an understanding of HTML/email template editing skills.

It's not just what you can do for us. Throughout We will give you the tools and the time to develop your career in the direction you want to go. Alongside that, we have some great benefits which include:

• Generous colleague discount up to 70%
• Up to 28 days holiday entitlement per annum
• Financial and Wellbeing assistance
• Enhanced Maternity package
• Virtual GP service – unlimited access 24/7

If you want to join us and create moments that matter, we’d love to hear from you.