Digital News Content Creator - Kcrg

About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Details

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

KCRG-TV9 is the most-watched and most-trusted news outlet covering Eastern Iowa, based in Cedar Rapids, Iowa's second-largest city. We produce 7+ hours of live newscasts each day, stream live breaking news, sports, and weather to our website and apps, and support the largest social media audience in the market.

KCRG-TV9, the most trusted news source in Eastern Iowa, is seeking a Digital News Influencer to help innovate and expand the newsroom's digital reach. The position will help create and reshape news content to best fit various digital platforms, including social media video and graphics, written articles for websites and apps, podcasts, and more. This person should be comfortable appearing on camera to present content for live streams or social media reels.

This ideal candidate should be very well versed in creating and sharing content on multiple social and digital platforms and have an understanding or background in ethical journalism practices.

• Reformats news content to optimize reach and engagement on digital platforms
• Positions KCRG content to compete for attention and impact on social media
• Presents content on-camera for delivery in live streams, podcasts, or social media videos
• Writes AP-style news stories daily for digital platforms
• Sends breaking news and trending push alerts
• Ensures factual, grammatical, and legal accuracy online and upholds the station's established journalistic standards to avoid editorial bias
• Coaches and collaborates with reporting staff to take advantage of the presentation of their stories on digital platforms
• Regularly reviews metrics and adjusts strategies accordingly
• Communicates effectively with producers to incorporate digital elements into newscasts
• Creates memes, videos, and graphics for social engagement
• Utilizes analytics to track trends in making daily decisions
• Engage with audience on social media and digital channels
• Monitors social media for current trends and potential news story ideas
• Plans and builds special site sections and features that highlight coverage, link platforms, and…