Inside Sales Executive; Designer Segment

Varaluz is a lighting company that thrives on creativity and sustainability. Specializing in designing unique, hand-crafted lighting fixtures, we proudly use eco-friendly materials to create products that are as kind to the planet as they are stylish. Our mission is to merge bold, innovative designs with a commitment to sustainability. At Varaluz, we aim to redefine what a lighting company can be, crafting pieces that prioritize both artistry and environmental responsibility.

Join us in embracing "cool design with a conscience."

This is a full-time, on-site role for an Inside Sales Executive (Designer Segment) located in Salt Lake City, UT. The Inside Sales Executive will focus on lead generation, building and nurturing customer relationships, and working collaboratively with the sales team to meet and exceed sales goals. Responsibilities include handling inquiries, providing exceptional customer service, and communicating product offerings effectively. Additionally, the role involves identifying potential sales opportunities, maintaining accurate records, and contributing to the overall success of the sales operations.

• Proven experience in Inside Sales and Lead Generation
• Strong Communication and Customer Service skills
• Proficiency in Sales techniques and strategies
• Ability to work in a team-oriented and collaborative environment
• Strong organizational and time management skills
• Familiarity with CRM software is a plus
• Bachelor's degree in Business Administration, Marketing, or a related field is preferred
• Prior experience in the home decor or lighting industry is an advantage

The Inside Sales Executive – Designer Segment is responsible for developing, supporting, and growing relationships with interior designers, designer agencies, and design-focused showrooms. This role serves as a key point of contact for the design community, providing product expertise, design support, and proactive sales engagement to drive specification, quoting, and order conversion across our decorative and architectural lighting collections.

This position blends consultative sales, design knowledge, and high-touch customer service, supporting both independent sales representatives and direct designer accounts.

• Build and maintain strong relationships with interior designers, designer agencies, and design firms
• Serve as a trusted lighting resource for design professionals throughout the specification and purchasing process
• Proactively follow up on quotes, samples, and specifications to drive conversion to orders
• Support long-term designer engagement and repeat business through consistent outreach
• Prepare and manage detailed quotes, project pricing, and submittals for designer-driven projects
• Assist designers with product selection, finishes, customization options, lead times, and technical details
• Track projects from initial inquiry through order placement and fulfillment
• Identify upsell and cross-sell opportunities aligned with project aesthetics and scope

• Partner with independent sales representatives to support designer and showroom accounts
• Coordinate with showrooms on pricing, availability, displays, and sample needs
• Communicate project updates, order status, and changes clearly and professionally

• Develop strong knowledge of lighting trends, finishes, applications, and design aesthetics
• Understand how lighting integrates into residential and commercial design projects