Performance Marketing Manager

Overview

We’re looking for a hands-on Performance Marketing Manager to own the planning, execution, and optimization of our paid media programs across search, social, display, and account-based channels.

This role is ideal for someone who enjoys being in the platforms every day — launching campaigns, testing creative and audiences, monitoring performance, and continuously optimizing toward pipeline and revenue impact.

You’ll work closely with the Director of Growth & Product Marketing to translate business priorities into measurable media programs, with the autonomy to make recommendations and the accountability to deliver results.

Paid Media Ownership

• Plan, launch, and manage paid search, paid social (Linked In & Meta), and programmatic campaigns aligned to pipeline and revenue goals
• Own day-to-day campaign execution, pacing, and optimization across channels
• Manage budgets across tactics and reallocate spend based on performance and business priorities
• Continuously test ad copy, creative, audiences, bidding strategies, and landing page experiences

Performance Optimization & Experimentation

• Design and execute A/B tests to improve conversion rates, efficiency, and pipeline quality
• Analyze performance data to identify trends, opportunities, and underperforming areas
• Translate insights into clear recommendations for scaling, pausing, or pivoting campaigns

ABM & Targeted Account Support

• Execute account-based marketing campaigns for key accounts using our ABM platform (e.g., Propensity), including audience activation, media execution, and optimization
• Activate paid media programs against defined account lists, buying groups, and personas in partnership with Marketing and Sales leadership
• Support personalization strategies across ads, messaging, and landing experiences for targeted accounts
• Monitor, analyze, and report on account-level engagement, coverage, and influence metrics to inform optimization and investment decisions

Reporting & Business Impact

• Own performance reporting across paid media channels, with a focus on business-critical KPIs (MQLs, pipeline, ROAS, etc.)
• Communicate results, insights, and recommendations clearly to marketing and revenue leadership
• Help evolve our measurement approach as we scale in-house media capabilities

Experience & Education

• 5-8 years of experience in paid media campaign management
• B2B SaaS experience with high volume, high velocity funnel strongly preferred
• Bachelor's degree in Marketing, Business Administration, Analytics, or related field (or equivalent experience)

Technical Expertise

• Proven success setting up, managing, and optimizing multi-channel campaigns (Google Ads, Meta, Linked In, programmatic DSPs)
• Strong proficiency with marketing tools such as GA4, GTM, event tracking, pixel management, and digital advertising analytics
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
• Experience executing ABM or targeted account campaigns using platforms such as Propensity, Demandbase, 6sense, Terminus, or similar
• Understanding of account-level targeting, buying group engagement, and account-based measurement frameworks
• Allocate and manage the paid media budget to maximize ROI.
• Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.

Analytical & Strategic Skillset

• Use analytics tools to track KPIs, generate insights, and present findings to stakeholders.
• Identify growth opportunities and emerging platforms to expand reach and engagement.
• Strong critical thinking and problem-solving skills; ability to spot trends and diagnose root causes.
• High degree of intellectual curiosity and a growth mindset; proactively seeks out better ways to measure, track, and optimize performance.

Collaboration & Communication

• Strong written and verbal communication skills; able to simplify complex insights for non-technical audiences.
• Ability to work cross-functionally with Marketing, Sales, Product, and external partners.
• Comfortable in fast-paced B2B SaaS environments with short sales cycles and high data velocity.
• Highly organized, detail-oriented, and capable of managing multiple priorities simultaneously.

• Paid media programs are consistently optimized toward pipeline contribution and ROI, not just lead volume.
• Media investment is actively reallocated based on performance insights and business priorities.
• Key account and ABM campaigns show increasing engagement, coverage, and influence across priority accounts.
• Leadership has clear visibility into what’s working, what’s not, and where to invest next.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.