Web Strategist - University Relations

Web Strategist – University Relations

University of Northern Iowa

Join to apply for the Web Strategist - University Relations role at University of Northern Iowa.

01/11/2026. All application materials received by January 11, 2026, will be given full consideration.

Leads the university’s web strategy to support institutional priorities, including recruitment and enrollment growth; oversees the structure, navigation, and content strategy for key web priorities, ensuring alignment with brand voice, accessibility standards, and user experience best practices; develops and implements governance policies, optimizing content for search engines and conversion; collaborates with campus partners across marketing, IT, admissions, and academic units; defines and tracks key performance indicators for web effectiveness, leveraging analytics tools to provide insights and data‑informed improvements.

• Develops and implements a comprehensive web strategy that supports university priorities, including recruitment and enrollment growth; partners with enrollment marketing teams to align web content and campaigns with lead generation and conversion goals; leads web governance efforts, including establishing content standards and best practices across colleges and departments; and collaborates with marketing, IT, admissions, financial aid, housing & dining and colleges to ensure the website supports both marketing and functional needs.
• Oversees the structure, navigation and content strategy for key web properties, ensuring clarity, consistency and alignment with brand voice; writes, edits and optimizes web content for both users and search engines to improve visibility, relevance and engagement; partners with content creators and editors to ensure pages are optimized for storytelling, artificial intelligence, conversion and accessibility (WCAG compliance); conducts periodic content audits and improvement initiatives;
  
  and uses user research, testing and analytics to drive data‑informed UX improvements.
• Defines key performance indicators (KPIs) for web effectiveness, including traffic, engagement and conversion metrics; uses analytics tools (e.g. Google Analytics, Tag Manager, Siteimprove, Hotjar) to track user behavior and site performance; reports insights to leadership and campus partners; recommends data‑driven improvements; and provides resources and support to campus web editors.

• Bachelor’s degree in marketing, communications, web design, information technology or related field; at least three years of experience in web strategy, digital marketing, CX/UX or related field; experience managing large, complex websites; proficiency in SEO, LLMs/AI principles and GA4/analytics platforms; strong understanding of accessibility and usability best practices; and excellent project management, writing/editing, communication and collaboration skills.

• Experience managing websites in higher education; experience with Drupal or other enterprise‑level CMS; and demonstrated experience with higher education marketing or enrollment strategy.

• Job Category:
  Professional and Scientific
• Type of Position:
  Regular
• Service
  
  Schedule:
  
  Calendar Year

• All application materials received by January 11, 2026, will be given full consideration.
• To apply, click “Apply” and complete the Employment Application. Attach the following materials:
• Resume
• Cover Letter
• Once your job application has been submitted, you cannot make changes. For questions, email careers-support or call .

$57,000 to Commensurate. Pay Grade: 119. Pay Basis:
Salary.

Our overall compensation package is enhanced by excellent benefits for eligible non‑temporary positions. For more information, visit

UNI is an Equal Opportunity/Affirmative Action employer. We encourage applications from diverse groups. All qualified applicants will receive consideration for employment without regard to protected characteristics.

All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. The University considers conviction information on a case‑by‑case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.

Mid‑Senior level

Full‑time

Marketing and Sales

Higher Education