User Acquisition & Performance Marketing Specialist

Location: Catania

Please submit your application by uploading a single PDF file that includes both your CV and cover letter,   or email it directly to Natalie Olivero at

We’re looking for a curious, ambitious team member who enjoys learning, exploring new things, and grow fast alongside an exciting, fast-moving product. You don’t need to tick every box in the job description — what matters most is your curiosity, flexibility, strong communication skills, and a growth-hacking mindset with a passion for tracking performance. Most importantly, you should have a real interest in Tomplay’s mission and the product we’re building.

There’s one essential requirement: you must be classically trained in music (music theory + at least one instrument), even at a basic level or even if you don’t actively play anymore. This background is key to understanding musicians’ needs and creating impactful acquisition content. You’ll also collaborate regularly with creators, influencers, and music teachers, so you need to feel confident engaging with them and speaking their language.

If this sounds like you, keep reading — we’d love to hear from you!

Who are we?

Tomplay is a leading innovator in the digital music industry, offering interactive sheet music for musicians of all levels. With a mission to transform the way people learn and enjoy playing music, we combine technology with creativity to deliver exceptional user experiences.

The Tomplay app is used by more than 2M musicians in 157 countries. The company has entered intodistribution partnerships with Yamaha and Kawai, the world's largest instrument manufacturers, as well as key licensing agreements with dozens of publishers, positioning Tomplay's platform as the leader in interactive music learning. More information on

Role overview:

Tomplay is seeking a highly skilled and performance-driven Digital Acquisition Specialist to drive user acquisition growth through SEA/Paid media, influencer marketing, SEO, ASO, and other relevant channels.

Your mission will be to leverage these channels to develop and execute global acquisition campaigns which maximise ROAS, and drive Tomplay’s overall acquisition performance.

Your responsibilities include:

Paid Acquisition:
Develop, execute, and manage data-driven, conversion-focused paid advertising campaigns across platforms — particularly Meta, Apple Search Ads, and other relevant networks — with strong focus on measurement, attribution, and continuous optimization.
Produce, edit, and deliver high-quality ad creatives (videos, images and other formats) ensuring they meet the highest quality standards and align with brand guidelines. The creatives will be adapted to Tomplay’s diverse target groups and cover all main personas and expectations around learning/practicing/performing music at different skill levels and for various instruments.
Leverage cost-efficient solutions such as creators, user-generated content (UGC), and AI tools to generate high-performing, qualitative creatives for acquisition campaigns, continuously testing and optimising them.
Manage the advertising budget effectively, leveraging data, measurement, and attribution insights to optimise spend, maximise ROI, and drive overall performance outcomes.
Oversee the localisation of all ads into 10+ languages, ensuring cultural relevance and high-quality translations for international markets.

Influencer Outreach:
Identify, onboard, and manage influencers, content creators, and online educators to drive user acquisition and revenue growth.
Build long-term partnerships with key influencers, teachers, and communities (e.g., online music schools, instrument instructors, niche learning networks).
Track and analyse influencer and community campaigns performance to optimise for conversion and ROI.

SEO/ASO-Driven Acquisition:
Research keywords and topics to identify growth opportunities and craft SEO-optimized, audience-relevant content that drives organic acquisition across Tomplay’s website, You Tube, and generative AI (ChatGPT etc.) platforms.
Monitor and analyse performance using tools such as Google Search Console, Ahrefs, and Google Analytics, providing insights with actionable improvement plans…