Product Marketing Manager Education and Workforce Solutions

Overview

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

• Drives outbound marketing activities. Designs action plans for their implementation and coordinates activities of various stakeholders.
• Develops and implements a unit-wide marketing plan, working with all departments to execute it.
• Develops product requirements and specifications from a marketing perspective and contributes to pricing, product messaging, and product market positioning.
• May develop product related marketing strategies to drive product demand for assigned organizational unit(s) and may manage the outbound marketing activities for assigned products.
• May develop a forward-looking marketing strategy and product marketing plan in cooperation with accountable sales, product development, and other involved stakeholders.

• Go‑to‑Market & Launches
  • Lead go‑to‑market strategy for new products and major feature launches
  • Own product launch planning, execution, and measurement
  • Coordinate cross‑functional launch readiness with Product, Sales, Support, and Marketing
• Positioning & Messaging
  • Develop clear, differentiated product positioning and messaging by persona, and use case
  • Create and maintain value propositions, product narratives, and storytelling frameworks
  • Ensure consistent messaging across all customers‑facing channels
  • Develop sales enablement materials (pitch decks, battle cards, one‑pagers, demos)
  • Train sales teams on product value, competitive differentiation, and buyer pain points
  • Partner with Sales Leadership to improve win rates and deal velocity
• Market, Customer & Competitive Insights
  • Conduct customer research to understand needs, pain points, and buying behavior
  • Analyze market trends and competitive offerings
  • Maintain up‑to‑date competitive intelligence and positioning strategies
• Content & Demand Support
  • Collaborate with Marketing on campaigns, content, and demand‑generation efforts
  • Support creation of product‑led content including web pages, case studies, blogs, and webinars
  • Contribute to pricing, packaging, and monetization discussions
• Measurement & Optimization
  • Define success metrics for launches and messaging effectiveness
  • Track adoption, pipeline, revenue impact, and customer feedback
  • Continuously optimize positioning and go‑to‑market strategies based on performance data

• 4–8+ years of experience in product marketing, product management
• Proven experience launching and marketing products successfully
• Strong written and verbal communication skills
• Experience working cross‑functionally with Product, Sales, and Marketing teams
• Ability to translate complex product features into clear customer value
• Strong analytical and strategic thinking skills

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare.

For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The Base Pay Range For This Position Is $89,220 - $122,672. Factors which may affect starting pay within this range may include…