Electrification Communications Leader

Overview

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world.

This Position reports to:
Business Communications Manager

In this role, you will lead communications for Electrification in the U.S. and collaborate with the local divisions and Marketing & Sales organizations to shape the Electrification United States (U.S.) communication strategy and supporting programs. The role will oversee the communications budget to deliver on business objectives through innovative and effective communications activities in the U.S. in line with global and local communication priorities, standards and guidelines.

You will be a member of the Electrification Communications Leadership Team globally and the U.S. Electrification Leadership Team locally. You will build a community of practice among Electrification communicators in the U.S. for both collaboration and ensuring we speak with one voice in this important market.

The work model for the role is remote for candidates already located within the United States (LI-Remote) with a preference for someone located near an ABB Hub location (Cary NC, Richmond VA, Chicago IL, Atlanta GA).

You will be mainly accountable for:

• Electrification communications strategy and local narrative:
  Develop a comprehensive communication strategy for Electrification in the U.S. Closely align with the overall Electrification-wide goals and local divisions to implement a comprehensive communications strategy. Develop a local narrative that articulates how ABB s electrification technologies help U.S. industries and customers to outrun. Ensure alignment across all internal stakeholders so we speak with one ABB story to all key audiences (GRPA, Sales, Marketing, HR, etc.).
  
  Continuously strengthen the company s brand image and value proposition of Electrification in the minds of customers.

• Trade media and local thought leadership:
  Enhance the influence of Electrification in the U.S. through trade media engagement and thought leadership initiatives. Develop and implement a strategic trade media relations program to increase visibility of Electrification in the U.S. Coordinate trade media interviews and build a communication bridge between division experts and the trade media. Plan and organize thought leadership activities, including speaking engagements, industry engagements, and contributed content.
  
  Partner with U.S. Country Communications on Tier 1 and financial media in the U.S., including developing messages and briefing documents.

• Electrification social media content:
  Oversee the social media content of the Electrification in the U.S. Develop a personalized social media strategy for Electrification and its target audiences. Manage and govern social media accounts, regularly release high-quality and engaging content, including product information, industry trends, success stories, etc. Actively interact with followers and influencers, enhance brand activity and user stickiness on social media platforms, and promote the conversion of potential customers.

• Leads communications for cross-divisional events, trade shows and conferences in partnership with marketing and other division comms:
  Collaborate closely with the communication teams of the Electrification divisions to jointly plan and execute cross-divisional activities. Be fully responsible for communication and coordination work from pre-event promotion, on-site information dissemination, to post-event summary and feedback. Ensure that the activities fully demonstrate the company s strength and enhance the company s image in the industry.

• Electrification storytelling:
  Collect and tell stories that bring our narrative to life including customer and partner stories. Write vivid and persuasive stories through interviewing customers and partners. Use various channels, such as the company s official website and social media, for dissemination. Strengthen trust and recognition of potential customers and partners in the products and services of Electrification with real-life customer experiences.
  
  Use metrics to demonstrate content impact. Lead executive communications for external audiences for the US Business Lead and US Sales Lead.

• Bachelor/Master Degree with more than 15 years of global communications experience in related industries. Multinational company experience is preferred.

• Best-in-class communication skills including writing, storytelling and coaching senior leaders.

• Media relations experience, specifically trade media. Issues management experience is a plus.

• Strong stakeholder management and collaboration skills. Ability to influence to deliver business outcomes.

• Experience working in a highly decentralized organization.

• Strong project management and team leadership (has 1…