Manager, Digital Marketing

The Digital Marketing Manager is a vital member of the brand and demand marketing team, reporting directly to the Director of Marketing. This role requires a dynamic individual who will be responsible for planning and executing key digital marketing activities to drive brand awareness, demand generation and customer engagement. The Digital Marketing Manager will play a crucial role in building our brands’ online presence, driving demand through digital and social advertising campaigns, creating best-in-class digital experiences and websites and overseeing all digital marketing projects.

The ideal candidate should have a strong understanding of SEO and SEM, PPC and digital advertising programs, Word Press CMS, lead generation, nurturing and management, QA and testing, online reputation management, and social media.

This role will have management responsibility overseeing two Digital Marketing Leads.

• Lead in planning all digital marketing activities as an extension of the overall strategic marketing and business planning processes for the residential business units
• Collaborate with business unit leadership on the digital marketing strategic roadmap including demand generation, customer facing digital initiatives and lead generation / nurture architecture
• Develop tactical digital marketing plans that embrace the full set of digital tools, including search engine optimization, paid search, paid social, marketing automation and websites, visualizers
• Vet and introduce marketing technologies to improve operational efficiency and grow revenue-generating capabilities

• Lead the development and execution of website projects and enhancements to develop a best-in-class user experience and support the business unit’s objectives
• Continually recommend UX and content optimizations for existing websites based on user trends and business goals
• Oversee the troubleshooting of website errors and bugs in collaboration with the corporate digital marketing team

• Develop lead generation and nurture architecture in partnership with Brand Marketing Managers and aligned to business unit objectives
• Collaborate with corporate Lead Generation Manager on marketing automation architecture
• Identify benchmarks and best practices to create a targeted customer experience that follows and nurtures customers through the purchasing cycle
• Bring forth best practices and latest technologies in marketing automation
• Oversee training and the development of Eloqua for all residential BU users

• Monitor and report on website usage / activity, campaign effectiveness for digital activities and marketing automation are aligned with BU KPIs
• Develop on-demand dashboards that allow for real time viewing for KPIs and metrics for agile decision making
• Deliver monthly performance reports to leadership
• Recommend optimizations and pivots to all digital activities based on reporting

• Oversee the management and development of two direct reports
• Lead the goal setting process for direct reports
• Set weekly, monthly and annual priorities aligned with business goals
• Train and develop employees via individual development plans
• Spearhead relationship management with assisting agencies
• Manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved

• Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field required
• 5+ years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
• Proficiency in using digital tools and programs for advertising, analytics, and content management systems
• In-depth knowledge of the Word Press CMS, ensuring seamless experiences for customers across different channels
• Experience utilizing social media platforms and management systems for demand generation programs
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Strong analytical skills to analyze data, identify trends, and optimize digital…