Designer Performance Marketing

Title: Designer – Performance Marketing

Location: Remote US

Duration: Quarterly Extensions

Compensation: $50–$90/hr

Work Requirements: US Citizen, GC Holders or Authorized to Work in the U.S.

We are seeking a talented and results-driven Designer to create compelling digital Performance Marketing ads for small and mid-size business audiences across multiple digital platforms. As a key member of the creative team, you will design innovative, data-informed creative that drives measurable business outcomes. You will collaborate closely with creative directors, external agencies, and cross‑functional partners to deliver high‑impact visual solutions that support campaign objectives and brand strategy.

• Design and Production:
  Create visually engaging digital ads and campaign assets (static, animated, and video) for on‑ and off‑platform performance marketing campaigns, ensuring alignment with business goals and brand guidelines.
• Data‑Informed Creativity:
  Leverage campaign performance data, A/B test results, and industry trends to inform design decisions and optimize creative for maximum impact.
• AI & GenAI Integration:
  Utilize AI and generative AI tools for ideation, asset creation, and production efficiency.
• Collaboration:
  
  Work closely with creative directors, external agencies, and cross‑functional teams (marketing, product, analytics) to deliver cohesive, high‑quality creative output.
• Presentation:
  Present design concepts and campaign assets to internal stakeholders, incorporating feedback to refine and improve deliverables.
• Brand Stewardship:
  Ensure all creative assets adhere to brand standards, including typography, color palette, imagery, and messaging.
• Asset Development:
  Design graphics, icons, illustrations, and other visual elements to enhance campaign effectiveness.
• Trend Awareness:
  Stay current with industry best practices, emerging technologies, and design trends, applying relevant insights to your work.

• Figma
• GenAI tools, e.g., Google Nano Banana (Gemini 2.5 Flash Image), Adobe Firefly, Midjourney, etc.
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere, Media Encoder)
• Motion graphics and video editing tools

• 5-8 years of experience as a Designer in digital advertising, performance marketing, or a related creative/design role
• Bachelor’s degree in Digital Design, Visual Design, Advertising Art Direction, or equivalent experience
• Strong understanding of visual storytelling, composition, color, and typography.
• Demonstrated experience with AI and generative AI tools for creative ideation and production
• Portfolio showcasing innovative, results‑driven digital campaigns and mastery of design principles for digital ads
• Strong communication, presentation, and interpersonal skills
• Solid understanding of B2B marketing, direct response/performance marketing, and Meta’s advertising tools
• Ability to collaborate effectively with external agencies and cross‑functional teams
• Strong problem‑solving skills and strategic thinking
• Thrives in a fast‑paced, dynamic environment

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