Talent & Social Media Marketing Specialist

Job Summary

The Talent & Social Media Marketing Specialist develops and executes strategic recruitment marketing, employer branding, and talent communications initiatives that attract, engage, and convert top talent. This role is responsible for managing recruitment-focused social media content, digital job advertising campaigns, employer brand storytelling, university and job fair coordination, and recruitment presentations, ensuring alignment with established brand and communications standards.

• Competitive pay: $65,000 - $68,000
• Comprehensive health plan options, dental plan options, and vision coverage
• Additional supplemental benefits (life insurance, disability, accident, etc.)
• 401(k) with company match
• Generous paid time off (Vacation/Sick/Holiday) for full-time positions
• Career growth and advancement opportunities
• A company culture that is committed to compassionate care
• Complementary uniforms and many more perks and benefits

• Bachelor’s degree in marketing, Communications, Human Resources, Digital Media or related field preferred
• 2+ years of experience in recruitment marketing, employer branding, or digital marketing
• Experience with campaign analytics, reporting, performance optimization, and content calendar management.
• Strong experience managing social media platforms and recruitment advertising campaigns (Indeed preferred)
• Strong writing skills with experience creating blog content and social media copy for marketing or employer branding purposes.
• Proficiency in PowerPoint, Canva and other presentation tools
• Strong organizational, communication, and project management skills
• Creative mindset with a data-driven approach

• Create, manage, and optimize recruitment social media content across platforms (Linked In, Indeed, Facebook, Instagram, Tik Tok, etc.)
• Manage Indeed campaigns, sponsored job postings, budget pacing, and performance tracking.
• Design and maintain splash pages, landing pages, and recruitment microsites
• Analyze campaign metrics and adjust strategies to improve candidate engagement and conversion
• Assist in building and strengthening the company’s employer brand and online reputation
• Ensure consistent messaging, tone, and visuals across all recruitment marketing channels
• Support the development and execution of employer branding strategies that highlight company culture, mission, values, and career opportunities
• Collaborate with HR and Communications to ensure alignment across all media strategies
• Create visual content to enhance understanding and participation of internal programs and benefits
• Coordinate and attend university recruiting events, career fairs, and job fairs
• Build and maintain relationships with colleges, universities, and community partners
• Manage event logistics, materials, follow-up communications, and reporting
• Develop professional PowerPoint presentations for recruiting initiatives, leadership updates, and events
• Create recruitment marketing materials including flyers, digital ads, social graphics, and promotional content
• Support leadership with visual storytelling and data-driven presentations for both internal and external audiences that promote career development
• Work in collaboration with the Communications department to align messaging and general approach to all media strategies

We are an Equal opportunity employer;
We offer an excellent benefit plan to include 401K with match, CEU reimbursement, vacation, sick, holidays, medical, dental, and supplemental insurance Plans as well as a Highly competitive compensation package.