Regional Sales Manager

To develop, manage, and grow sales within the business, ensuring annual budgeted sales turnover and profit targets are achieved. The role is responsible for building and maintaining strong, progressive relationships with distributor partners at head office level, working closely with senior leadership teams and supporting their field sales activities. A key focus is to proactively plan, target, and influence key end-user decision-makers to secure the specification and selection products.

This is a field-based role with full responsibility for driving all sales activity across North West / North East. Success is achieved through effective collaboration with regional distributor partners, combined with a strong emphasis on developing and converting end-user sales opportunities.

• Achieve annual regional sales and profitability targets as agreed.
• Deliver agreed daily and weekly activity targets, ensuring consistent pipeline development.
• Accurately record, manage, and monitor all sales activity by account using bespoke systems.
• Proactively manage and develop the end-user database, identifying and converting new opportunities.
• Build and maintain effective working relationships with distributor partners, supporting both head office and field-based sales teams.
• Ensure all entertainment and promotional budgets are used prudently, effectively, and in line with company policy.
• Complete all sales reports, forecasts, and financial information accurately and on time each month.

• Previous experience managing distributor accounts
• Ability to develop lasting strategic relationships