Marketing Innovation Lead

Company Description

As a world market leader in crop protection, we help farmers to counter these threats and ensure enough safe, nutritious, affordable food for all –while minimizing the use of land and other agricultural inputs.

Syngenta Crop Protection keeps plants safe from planting to harvesting. From the moment a seed is planted through to harvest, crops need to be protected from weeds, insects and diseases as well as droughts and floods, heat and cold.

Syngenta Crop Protection is headquartered in Switzerland.

At Syngenta, we are working to build the most collaborative and trusted team in agriculture that provides leading seeds and crop protection innovations to enhance the prosperity of farmers. To support this challenge, Syngenta s Marketing Team is currently seeking a Marketing Innovation Lead in Greensboro, NC.

The Marketing Innovation Lead is responsible for advancing the effectiveness and future-readiness of Syngenta s marketing communications. This role champions the enablement of customer-centric storytelling and message cohesion across brands by integrating emerging technologies—particularly AI—and digital channels. Operating within the Marketing Intelligence function, the role ensures marketing efforts are insight-driven, innovative, and aligned with customer needs across the buyer journey.

• Drive innovation across core communication channels, including paid media, email and SMS/text, ensuring strategies are future ready and grounded in customer behavior.
• Develop and scale cohesive messaging strategies that transcend individual brand silos, ensuring consistent, value-based customer narratives across touchpoints.
• Pilot and implement AI-powered tools (e.g., content generation, personalization engines, message testing) in collaboration with global and regional marketing teams.
• Collaborate with Communications, Digital Marketing and Agency teams to integrate learnings, feedback loops, and digital experimentation into campaign planning.
• Track, measure, and report on the performance of communication innovations, using data to optimize for engagement, clarity, and customer resonance.
• Serve as a thought leader on marketing modernization and emerging digital opportunities (AI, automation, personalization, etc.) within the organization.
• Build frameworks and processes that make experimentation scalable and repeatable across marketing teams.

Required:

• A minimum of a Bachelor s degree, preferably in Marketing, Communications, Business, Journalism and/or Ag related fields. A Master s degree is a plus.
• A minimum of 5 years of experience in marketing, digital strategy, or marketing innovation roles.
• Strong understanding of paid media strategy and execution.
• Knowledge of AI in marketing (generative AI tools, personalization technologies, and emerging trends).
• Must be eligible to work in the United States without sponsorship support from Syngenta.

Desired:

• Proven track record of designing and optimizing paid media campaigns across digital channels (e.g., programmatic display, paid social, search) - either through direct management or collaboration with media agencies.
• Experience with email marketing and SMS/text-based campaigns, including audience segmentation, personalization strategies, and performance optimization.
• Demonstrated success in leading cross-functional innovation projects, especially those involving AI, martech, or automation tools.
• Hands-on experience piloting or implementing new marketing technologies (e.g., generative AI, marketing automation, dynamic content platforms).
• Prior involvement in shaping customer-centric messaging strategies across multiple touchpoints (brand, digital, sales enablement, etc.).
• Deep understanding of modern marketing strategy, particularly multichannel content planning, audience engagement, and customer journey orchestration.
• Experience working with or within integrated marketing, brand, or communications teams, ideally with exposure to agriculture, life sciences, or complex B2B2C markets.
• Familiarity with interpreting performance data, running A/B or multivariate tests, and using insights to improve content and channel effectiveness.