Marketing Operations Analyst

Job Summary

Belden's Analyst, Marketing Operations plays a critical role in optimizing the efficiency and effectiveness of our marketing efforts. This role will report to the Sr. Director, Marketing Operations and be part of a newly formed Corporate Marketing Operations team, which serves as a meta-function enabling both global and regional marketing teams. Well-qualified candidates will have a proven track record of aggregating and interpreting data from global regions, industries, campaigns and disparate sources into strategic insights that empower informed decision-making by stakeholders.

This individual will be responsible for providing data-driven insights across all marketing channels, managing key operational processes and ensuring our marketing investments are strategically aligned and delivering maximum impact. The ideal candidate is highly analytical, detail-oriented and possesses a strong understanding of marketing principles. The role will be responsible for data storytelling across the marketing and leadership team.

• Performance Analysis & Insights:
  Manage, analyze and report on reach among target markets and audiences, lead progression, campaign activities, marketing attribution to funnel and ultimate impact on business growth.
• Conduct in-depth analysis of digital performance, identifying trends, user behavior and opportunities for optimization.
• Evaluate email marketing campaign performance, providing insights on deliverability, open rates, click-through rates and conversion.
• Analyze the effectiveness of marketing campaigns and advertising initiatives across various platforms, measuring ROI and identifying areas for improvement.
• Integrate insights from brand equity and Voice of Customer (VoC) studies with other marketing data to provide a comprehensive view of brand health and customer perception.
• Synthesize performance data from all channels to provide holistic insights into marketing effectiveness and inform future strategies.
• Present the data as well as insightful hypotheses on the story that the data tells and how teams might leverage in decision-making and future strategies.

• Manage and track the marketing budget, monitoring spend against allocated funds and identifying potential discrepancies.
• Provide regular reports on marketing expenditure and budget adherence.

• Collaborate closely with regional marketing teams to define and implement global dashboards and key performance indicators (KPIs).
• Maintain and manage quarterly global marketing performance reports and dashboards that effectively cascade to regional targets, enabling consistent measurement and supporting localized analysis.
• Track and report on KPIs to measure the success of marketing initiatives and overall departmental goals.

• Analyze current marketing projects and team capacity to identify bottlenecks, optimize workflows and improve project velocity.
• Develop and implement processes to enhance team efficiency and resource allocation.
• Ensure marketing systems and tools support marketing budget management, reporting and analysis in a way that integrates with finance team processes and requirements.

• Manage the logistics and transactional aspects of relationships with marketing vendors and agencies, including contract tracking, invoicing and performance monitoring.

• Stay informed on industry best practices, emerging technologies and trends in marketing analytics and operations.
• Explore advancement in AI and data governance, including how to leverage AI to improve marketing data analysis and attribution models.
• Support the adoption and effective use of marketing technology platforms across the team.

• Bachelor's degree or higher in Business Administration, Data Analytics or a related field.
• 5+ years of relevant work experience within data analytics, preferably marketing data and performance.
• Technical and analytical proficiency, with experience in dashboard development, various reporting formats and tools.
• Experience marrying data from disparate systems to create holistic, closed loop reporting on marketing activities.
• Proficiency in full funnel attribution best practices, with experience reporting on target segment penetration, lead and campaign flow, lead attribution, marketing funnel (including pipeline and revenue attribution).
• Ability to collaborate with peers to present insights and marketing performance to various stakeholders using data storytelling.
• Marketing-related certifications and system experience, such as Salesforce (Pardot), Account-based Marketing (6
  
  Sense), Google Analytics and other certifications.
• Experience managing operational budgets
• Excellent communication, interpersonal and project management skills.

Applicants can expect a base compensation range of $85,200- $127,800 annually, plus benefits and additional incentives based on the…