Marketing Operations Analyst

Belong. Believe. Be You. Belden.

Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you’ll participate in work that will challenge you and position you to excel. You’ll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.

Together, we’ll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let’s build the future.

This position can be Carmel/Indianapolis based or remote.

Belden’s Analyst, Marketing Operations plays a critical role in optimizing the efficiency and effectiveness of our marketing efforts. This role will report to the Sr. Director, Marketing Operations and be part of a newly formed Corporate Marketing Operations team, which serves as a meta-function enabling both global and regional marketing teams. Well-qualified candidates will have a proven track record of aggregating and interpreting data from global regions, industries, campaigns and disparate sources into strategic insights that empower informed decision-making by stakeholders.

This individual will be responsible for providing data-driven insights across all marketing channels, managing key operational processes and ensuring our marketing investments are strategically aligned and delivering maximum impact. The ideal candidate is highly analytical, detail-oriented and possesses a strong understanding of marketing principles. The role will be responsible for data storytelling across the marketing and leadership team.

Performance Analysis & Insights:

• Manage, analyze and report on reach among target markets and audiences, lead progression, campaign activities, marketing attribution to funnel and ultimate impact on business growth.
• Conduct in-depth analysis of digital performance, identifying trends, user behavior and opportunities for optimization.
• Evaluate email marketing campaign performance, providing insights on deliverability, open rates, click-through rates and conversion.
• Analyze the effectiveness of marketing campaigns and advertising initiatives across various platforms, measuring ROI and identifying areas for improvement.
• Integrate insights from brand equity and Voice of Customer (VoC) studies with other marketing data to provide a comprehensive view of brand health and customer perception.
• Synthesize performance data from all channels to provide holistic insights into marketing effectiveness and inform future strategies.
• Present the data as well as insightful hypotheses on the story that the data tells and how teams might leverage in decision-making and future strategies.

Budget & Financial Management:

• Manage and track the marketing budget, monitoring spend against allocated funds and identifying potential discrepancies.
• Provide regular reports on marketing expenditure and budget adherence.

Reporting & KPI Management:

• Collaborate closely with regional marketing teams to define and implement global dashboards and key performance indicators (KPIs).
• Maintain and manage quarterly global marketing performance reports and dashboards that effectively cascade to regional targets, enabling consistent measurement and supporting localized analysis.
• Track and report on KPIs to measure the success of marketing initiatives and overall departmental goals.

Operational Efficiency & Capacity Planning:

• Analyze current marketing projects and team capacity to identify bottlenecks, optimize workflows and improve project velocity.
• Develop and implement processes to enhance team efficiency and resource allocation.
• Ensure marketing systems and tools support marketing budget management, reporting and analysis in a way that integrates with finance team processes and requirements.

Vendor & Agency Logistics:

• Manage the logistics and transactional aspects of relationships with marketing vendors and agencies, including contract tracking, invoicing and performance monitoring.

Continuous Improvement:

• Stay informed on industry best practices, emerging technologies and trends in marketing…