Website & SEO Specialist

Job Title:

Website & SEO Specialist

Location:

Carmel, IN (In-Office)
Department:
Marketing

Reports To:

Marketing Manager
Works Closely With:
Marketing Strategist, General Managers, Leadership & Website related vendors

The Website & SEO Specialist is responsible for the performance, optimization, and ongoing management of all dealership and affiliated business websites across the Tom Wood Group. This role combines hands‑on website execution with strategic SEO ownership, requiring the ability to manage day‑to‑day updates across multiple platforms while driving organic growth through structured content, keyword strategy, technical optimization, and performance tracking.

In addition to ongoing maintenance and optimization, this role supports the creation, redesign, and launch of new websites across dealership and affiliated business platforms. Responsibilities include site structure planning, SEO architecture, foundational content development, platform configuration, and launch coordination to ensure new sites are conversion‑focused, compliant, and optimized from day one.

The ideal candidate is highly organized, technically capable, and data‑driven, with strong communication skills to work effectively with internal teams and external vendors. SEO and GEO (Generative Engine Optimization) knowledge is required. HTML knowledge is a strong plus. Automotive experience is helpful but not required.

Publish and maintain:

• Monthly/seasonal sales and service specials
• Event pages and campaign landing pages
• Homepage updates (banners, tiles, featured modules)
• Staff, hours, contact, and location accuracy
• Navigation and featured modules
• Basic SEO fields within each CMS

• Lead routing and tracking integrity
• Campaign URLs and attribution remain accurate after updates
• Mobile formatting and conversion elements function properly
• Page speed and structural basics are maintained

• Execute updates: offers, banners, landing pages, staff pages, navigation, content.
• Optimize available SEO fields.
• Submit and manage  support tickets.
• Attend monthly  calls.
• Monitor tracking and attribution after changes.

• Maintain structure, content, and formatting.
• Ensure mobile responsiveness.
• Maintain lead routing and tracking accuracy.
• Support landing page builds and structural updates.

• Produce new keyword‑focused pages per month.
• Service pages, model research pages, landing pages, blogs, and local SEO pages.
• Refresh and update existing content regularly.
• Maintain quarterly content calendar and roadmap.

• Keyword research for priority terms.
• Optimize
• Collaborate on technical SEO improvements.
• Structure content for traditional search and generative search visibility (GEO).

• Monitor rankings, organic traffic, CTR, and engagement.
• Use Google Search Console, GA4, SE Ranking.
• Provide quarterly performance recommendations.

• Conduct monthly website calls with stores to review:
  • Current priorities
  • Open issues
  • Upcoming deadlines
  • Performance highlights
• Support campaigns, launches, and promotions with SEO‑optimized content.
• Coordinate with non‑auto business leaders (Collision, Aviation, Rental, Powersports, etc.).
• Provide recommendations to support paid media and CRM initiatives.

• Strong organizational skills with documented processes.
• Clear written and verbal communication.
• Ability to manage multiple sites and deadlines simultaneously.
• Strong attention to detail.
• Data‑driven decision‑making.
• Ability to work independently with minimal supervision.

• 2–4 years experience in SEO, content marketing, or website management.
• Proven understanding of on‑page SEO…