Digital Marketing Strategist

Responsibilities

• Paid Media Strategy & Planning:
  Own paid media strategy by translating revenue goals into channel plans, budgets, pacing, and seasonality models. Determine optimal media mix across search, social, video, and programmatic channels to support client growth objectives while maintaining consistency with established paid placement processes.
• Campaign Execution & Optimization:
  Execute and optimize performance-driven campaigns across Google Ads, Microsoft Ads, Meta, You Tube, Local Services Ads, OTT, and programmatic platforms. Apply standardized campaign structures, keyword and audience strategies, and ongoing A/B testing of ads, landing pages, and bidding to drive efficiency and scalable results.
• Measurement, Analytics & Reporting:
  Own measurement governance through GA4, Google Tag Manager, and Looker Studio. Maintain accurate conversion tracking, attribution documentation, and performance dashboards while monitoring core metrics including CAC, CPL, marginal ROAS, and booking rate. Translate performance data into clear insights that inform decision-making.
• Attribution, Integrations & Revenue Alignment:
  Design attribution and incrementality approaches to understand true channel impact and isolate lift. Integrate paid media platforms with Service Titan, Field Edge, and call tracking systems to connect ad spend to booked jobs and revenue, ensuring closed-loop reporting and accountability.
• Stakeholder Communication & Leadership:
  Lead performance reviews, QBRs, and strategic discussions with clients and internal teams. Communicate insights clearly, convert data into strategic recommendations and creative briefs, and maintain professionalism and adaptability while managing shifting priorities and performance challenges.
• Other duties as assigned by the Director of Digital Marketing.

• Bachelor’s degree in Digital Technology, Marketing, or a related field.
• Minimum of 5 years of experience in PPC / paid media, including 3+ years of multi-channel buying (search, social, video, programmatic/OTT).
• Proven experience managing large advertising budgets and delivering strong ROI/ROAS.
• In‑depth knowledge of PPC platforms, including Google Ads and Microsoft Ads (Bing).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Relevant certifications preferred:
  Google Ads, Meta (You Tube and programmatic certifications a plus).
• Advanced experience with GA4, GTM, conversion tracking, and familiarity with Search Light and Looker Studio preferred.
• Experience integrating field service management systems (e.g., Service Titan, Field Edge) into reporting and optimization workflows.
• Excellent communication and presentation skills.

• Deep experience with Local Services Ads (LSA).
• Offline conversion imports and CRM‑based attribution.
• Feed‑based and dynamic creative experience.
• Exposure to MMM, geo‑testing, and experimentation frameworks.
• Experience using AI copilots/tools for analysis and creative optimization.