Marketing Technology Manager

Overview

Belong. Believe. Be You. Belden.

Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you’ll participate in work that will challenge you and position you to excel. You’ll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.

Together, we’ll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let’s build the future.

This position can be Carmel/Indianapolis based or remote.

Belden’s Manager, Marketing Technology is a strategic and hands-on leader responsible for the overall health, optimization and evolution of the marketing technology stack. This role will report to the Sr. Director, Marketing Operations and be part of a newly formed Corporate Marketing Operations team, which serves as a meta-function enabling both global and regional marketing teams. Well-qualified candidates will have extensive familiarity with marketing technology and experience empowering teams to leverage tools across projects and processes.

This role will optimize the adoption and use of existing technologies and platforms as well as identify new marketing technologies. This encompasses the evaluation and implementation of technology, as well as leading its adoption to ensure the marketing team operates with maximum efficiency and effectiveness. A key focus will be on leveraging technology, including Artificial Intelligence (AI), to enhance marketing processes and foster innovation across the organization.

This individual will act as the primary Subject Matter Expert (SME) for all marketing technology, bridging the gap between marketing needs and technical solutions.

• Champion the entire portfolio of marketing technology, ensuring the optimal performance, integration and alignment with marketing and business objectives. Technology may include CRM (Customer Relationship Management), MAP (Marketing Automation Platform), DAM (Digital Asset Management), Project and Workflow Management, etc.
• Proactively identify marketing team needs, research potential solutions and build compelling business cases for new system acquisitions or technology enhancements.
• Collaborate with peer teams such as IT and Digital Transformation on vendor assessments, selection decisions, contract negotiations and successful implementation of new marketing technologies.

• Lead the post-implementation phase for all marketing technologies, including developing and delivering comprehensive enablement programs, training materials and ongoing support to ensure high adoption rates across the marketing team.
• Act as the primary Subject Matter Expert (SME) for all marketing technology, providing guidance, troubleshooting and best practices to users.

• Champion the strategic use of technology within the marketing department, actively pushing the team to leverage technology for increased efficiency, automation and improved workflows.
• Design and establish robust marketing processes that seamlessly integrate technology to streamline operations and enhance productivity.
• Continuously explore new and emerging marketing technologies to identify opportunities for competitive advantage and innovation.

• Lead marketing’s AI Task Force, driving the overall AI strategy and roadmap for marketing.
• Lead initiatives to build and integrate Artificial Intelligence capabilities directly into core marketing processes and workflows.
• Aid the marketing team in understanding and implementing AI solutions within their respective processes and workflows, fostering a culture of AI adoption.

• Establish and enforce robust governance policies for marketing data to ensure its accuracy, consistency and overall quality across all tools and technologies.
• Collaborate closely with other departments (e.g., Sales, IT, Digital Transformation, Product & Solution…