Marketing & Operations Assistant to VP; Construction​/Roofing

About Indianapolis Roofing LLC

Indianapolis Roofing LLC is a family‑owned roofing and construction firm headquartered in Carmel, Indiana, serving clients throughout Carmel, Indianapolis, and the surrounding region. We specialize in residential and commercial roofing, state and federal contracts, roof repairs, insurance restoration, gutters, siding, and a full range of exterior services.

This is a hybrid‑function role (marketing + operations + executive assistant) that is 100% on‑site in Carmel, IN.

• ~25–35% Operations & Company Support
• ~15–25% Executive & Personal Assistant support to the VP

This position is designed for a marketing professional who wants to grow into executive‑level operations and leadership, with clear vertical growth paths and the potential to exceed $200,000/year in senior roles.

Ideal for someone with a degree or equivalent experience in Marketing, Communications, Business, or similar who wants to grow into Marketing Management or Company Operations/General Management over the next few years.

You’ll be hands‑on with day‑to‑day execution while helping us build the systems and foundations for growth.

• Plan, build, and schedule email marketing campaigns to past clients, leads, and referral partners.
• Help create simple automations and follow‑up sequences.
• Optimize and maintain our Google Business Profile.
• Publish You Tube Shorts and long‑form content on a regular cadence.
• Do basic video editing for job‑site clips, testimonials, and educational content.
• Use bulk posting / scheduling tools to repurpose content across platforms.
• Leverage AI tools (e.g., ChatGPT) to:
  • Draft and refine posts, emails, and landing‑page copy.
  • Generate campaign ideas and content outlines.
  • Create SOP drafts, checklists, and internal documents faster.
  • Find places to post, mention, or feature (local blogs, podcasts, digital magazines, neighborhood groups, trade partners, etc.).
• Benefit from financial incentives tied to qualified referrals and successful partnerships generated through your outreach.
• Help manage and optimize paid ads (Google, social platforms).
• Coordinate and/or implement website updates and changes, including lead forms, and collaborate with external web/SEO partners.
• Actively request, collect, and showcase testimonials, including written reviews.
• Track and report key marketing metrics (lead volume, close rates, campaign performance).

• Help keep jobs, leads, and tasks organized for the VP and the team.
• Update CRM and project tracking tools.
• Maintain status boards for leads, inspections, estimates, and active jobs.
• Coordinate communication with:
  • Internal team members.
  • Vendors and suppliers (as needed).
• Assist in building and documenting SOPs (checklists and repeatable processes for sales, marketing, and operations).
• Support weekly/monthly sales, job progress and timelines, collections and customer feedback.
• Support hiring and HR:
  • Scheduling interviews and helping with onboarding checklists.

• Work closely with the VP to:
  • Prioritize daily and weekly tasks.
  • Maintain and protect the calendar (meetings, calls, focus blocks).
  • Prepare short summaries and action lists after key meetings.
  • Act as direct support and right hand to the VP in day‑to‑day decision‑making and follow‑through.
  • Occasionally assist with personal/logistical tasks that support the VP’s productivity (organizing documents, filing, light travel coordination).

• Bachelor’s degree (or equivalent experience) in Marketing, Communications, Business, or related field preferred.
• 1–3+ years of experience in:
  • Marketing coordination, digital marketing, or content/social media.
  • Operations, admin, or assistant work is a plus.
• Experience in roofing, construction, trades, or home services is a bonus, not a requirement.
• Comfortable with:
  • Social platforms:
    Facebook, Instagram, Tik Tok, Pinterest, X/Twitter, Threads, You Tube, Google Business Profile.
  • Basic video editing and simple graphic tools (or eager to learn).
  • Email marketing platforms and basic list management.
  • Proficient using AI tools (e.g., ChatGPT) for professional work:
    • Drafting and refining…