Field Sales Manager - Schools & Youth Groups, Local Partnerships

What you'll bring to the team

The Field Sales Manager is a field-based growth role within Merlin’s Go-To-Market team, responsible for driving revenue through outbound sales, community relationships, schools, youth groups, and local partnerships, while working closely with internal teams to achieve volume and revenue targets.

Key Responsibilities

• Drive proactive outbound sales through cold outreach, in-market prospecting, and relationship development.
• Source and convert net-new business across schools, youth groups, community organizations, and local partnerships.
• Identify, secure, and manage partnerships, marketing initiatives, and advertising opportunities with local and regional stakeholders.
• Develop, sell, and close incremental revenue opportunities aligned to GTM strategy and business priorities.
• Collaborate with the GTM Director and National Schools Manager on strategic planning and growth initiatives.
• Build tailored offerings, processes, and experiences that align partner objectives with Resort goals across the full customer journey.
• Support deal structuring, negotiations, and implementation of new products, pricing, tickets, and booking strategies.
• Own performance and reporting for assigned revenue streams, ensuring accountability to volume and revenue targets.
• Lead school and youth group channels, ensuring operational execution, communication, and program delivery across touchpoints.
• Partner cross-functionally with Marketing, Operations, eCommerce, Revenue Management, and Reservations teams.
• Maintain awareness of capacity, seasonality, and operational constraints to inform planning and execution.
• Support events, trade shows, and community initiatives to enhance brand visibility and customer engagement.
• Act as a connector between functional teams and on-site operations to ensure seamless execution and best-in-class booking and conversion processes.

Qualifications and

Experience:

• 5–10 years of experience in outbound sales, business development, sponsor ships, or partnerships.
• Background in hospitality, attractions, entertainment, or experiential businesses, with preference for youth-, school-, or education-focused markets.
• Experience planning private events, managing youth group contracts, and working with booking/reservation systems and CRM tools.
• Proven ability to generate leads independently, drive outbound sales, and deliver revenue growth.
• Strong commercial mindset with expertise in relationship-building, negotiation, and cross-functional collaboration.
• Comfortable working in matrixed, cluster-based environments with strong knowledge of the local market.
• Highly organized, self-directed, resilient, and results-driven, with strong accountability and time-management skills.
• Bachelor’s degree in Business, Hospitality, Marketing, or related field, plus a valid driver’s license.

• Excellent Health Care Options:
  Comprehensive medical, dental, and vision coverage. Paid Time Off (PTO).
• Merlin Magic Pass:
  Free entry for friends and family to our amazing parks & attractions.
• Recognition Programs and Rewards.
• 401(k) Program:
  Save for the future with company matching contributions.
• Tuition Reimbursement Programs:
  Get support for further education and career growth.
• Numerous Learning and Advancement Opportunities:
  Grow your skills and advance your career with us!

Compensation between USD $72,000.00/Yr.

-USD $80,000.00/Yr.