Director Sales US - Golf

Sales / Wholesale, Carlsbad, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people
-with real judgment and accountability.

We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

• Lead, promote and cultivate Cobra Puma Golf’s company mission, vision, and values across all US sales functions.
• Align with VP of Sales to create a 3-year vision and develop a strategic commercial strategy to achieve desired results.
• Implement seasonal commercial strategies to support company goals and financial targets.
• Develop US sales goals by quarter and by category, deliver accurate forecasts to appropriate parties on time, as defined by VP of Sales.
• Exceed financial targets by leading the US sales team to achieve annual sales and profit objectives.
• Responsible for leading and developing RSMs and OSRs toward company financial goals in sales & merchandising.
• Provide direction and guidance to support RSMs within all facets of the business.
• Build, maintain and develop the sales force.
• Improve sales rep impact and efficiency through training and development.
• Strengthen the sales force by generating a pool of potential external sales professionals.
• Guide and build internal sales candidates to be ready for entry level territories.
• Build and maintain relationships and business developments with all key regional accounts.
• Conduct regular territory and key regional business reviews to identify shortfalls and areas for growth.
• Assist in running strategically efficient prelines by appropriate target setting, tracking and order capture.
• Analyze categorical sales performance to identify opportunities and create proposals, products and programs that drive incremental business.
• Support the sales team with analytical expertise and updated, easy to understand reporting.
• Assist in optimizing and enhancing our staff and fitting programs.
• Work directly with merchandising and marketing to provide sales insights on assortments and marketing material that support margin rich sell-in and sell-through.
• Clearly communicate cadences and plans of product segmentation, repositions, MAP policies and overarching strategies that define our products in market.
• Develop and evolve financially responsible sales programs.
• Evolve sales incentives to drive excitement through contests and rewards captured by top performers.
• Define consistent forecasting strategies withing product and finance to enhance accuracies.
• Travel throughout the US market to monitor and manage US brand strategy.
• Ensure strong working relationships between Customer Service, Credit, Operations, Merchandising, Marketing, and Sales teams to create a cohesive business unit.
• Attend regional and national sales meetings and trade shows as requested.
• Continuously monitor and report on competitors’ activities and performance.
• BA or equivalent. Masters a plus.
• Financial savvy along with strong analytical ability and an overall business orientation.
• 10+ years’ experience in US golf club and apparel sales within defined territory, along with strong technical skills in hard goods and soft goods.
• Ability to travel extensively through regional market, 40-50% travel.
• Credible knowledge and experience of Key Accounts in the specialty golf retail…