Product Line Manager Golf Footwear

Product Management, Carlsbad, United States of America

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people
-with real judgment and accountability.

We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

• Manage given responsibility for the PUMA Golf Footwear Product process from brief concept to handing over to marketing & retail team.
• Ability to tell stories through product and clearly communicate vision to design.
• Provide briefs which give clear product direction and information to development and design partners.
• Plan overall international product line that delivers statement product, but also builds in products with price point positioning that drive volume at target margins.
• Assist with mid and long term category road map to achieve given growth targets.
• Conduct overall industry analysis, market research, consumer research, and competitive analysis.
• Create, communicate and brief innovative new product ideas for category growth.
• Manage Global Footwear product marketing efforts through interaction with key marketing support personnel, including catalog, packaging, sell sheets, line lists, etc
• Ability to powerfully present footwear line to internal customers (sales, customer service, merchandising, etc) and external customers
• Work closely with Development team and take initiative in product testing to ensure timely completion of all tasks in accordance with the applicable development calendar (inline or product specific, e.g. advanced technological projects.)
• Work closely as member of PLM, Design, and Product Development team to bring technical sports products to market. Proactively manage progression of product line throughout each season.
• Manage PUMA tour & promotion needs to ensure best product service according to athlete needs.
• Coordinate with International Marketing team to plan new product introduction.
• Enter product briefs and maintain product information within the Product Management Database (PAC).
• Responsible for the presentations of the golf range, both internally to merchandising and sales, and externally to key retailers / partners.
• Develop and manage an effective working relationship between merchandising, sales, and marketing to effectively plan new product introductions.
• Monthly reporting of category developments to senior management
• Travel to domestic and international markets to continuously develop technical, consumer and retail knowledge.
• Preferably Bachelor’s degree in Business or Marketing.
• Must have 2-4+ years of product management experience and 1+ years of golf industry experience.
• International footwear product management experience with top tier international sports company beneficial. Marketing experience is a plus.
• Ability to use Microsoft Office Suite and Adobe Illustrator/Photoshop to update colorway & CADs
• Credible knowledge of international golf as well as technical consumer trends and market dynamics.
• General knowledge of international golf retail environment.
• Strong leadership skills. High initiative, high energy, passionate, decisive, eye for detail, confident.
• Excellent presenting, communication and listening skills.
• General technical product knowledge.
• Ability to convincingly present category knowledge using PowerPoint and…