Assistant Store Manager

Joie, a global baby gear brand established in 2011 and distributed across over 85 countries, seeks an Assistant Store Manager for the launch of our first Showroom Retail Store in Carlsbad, CA.

At Joie, we prioritize designing products with families in mind and foster joy-filled workplaces, celebrating our team members' skills and nurturing their development.

The Assistant Store Manager for Joie Children’s Products Inc. leads by example, fostering a culture of exceptional customer service and ensuring every shopper enjoys a premium, personalized experience that reflects the brand’s values. The role includes guiding and supporting the team in building rapport with customers, uncovering their needs, and recommending products that align with their lifestyle.

In addition to customer engagement, the position requires ownership of store operations, including maintaining cleanliness, organization, and visual presentation, with an understanding that first impressions matter.

The Assistant Store Manager supports the Store Manager in overseeing daily operations, ensuring excellent customer service, driving sales, and maintaining a positive work environment. Responsibilities include supervising staff, managing inventory, and assisting with administrative tasks to achieve store goals.

People Management

• Cultivate a positive, inclusive, and respectful team culture by actively welcoming all team members, valuing individual differences, and ensuring everyone feels supported.
• Clearly communicate how each team member’s role contributes to the success of the store and the broader Joie organization, reinforcing purpose and accountability.
• Execute the store’s vision and strategic direction as outlined by the Store Manager, ensuring alignment in day-to-day operations and team priorities.
• Assist the Store Manager in talent acquisition efforts, helping to hire and develop a diverse team with the skills and experience needed to achieve strong performance results.
• Promote ongoing learning and product knowledge by delivering consistent coaching, feedback, mentoring, and development opportunities for all team members.
• Lead key aspects of performance management, including delivering constructive feedback, conducting regular check-ins, recognizing individual contributions, managing documentation, and addressing performance concerns in a timely and professional manner.
• Address employee’s concerns with confidentiality and care, and partner with regional or corporate resources when additional support or escalation is necessary.

Operations

• Collaborate with the Store Manager and Regional Manager to review and interpret business and sales data, contributing to quarterly business reviews and sales planning to achieve store performance goals.
• Assist with staff scheduling, labor planning, and daily workforce coordination to ensure adequate coverage and operational efficiency.
• Track performance against key financial targets—including daily, weekly, monthly, and quarterly metrics—and provide insights that support business strategy adjustments.
• Ensure all merchandise displays meet brand standards and follow current visual merchandising guidelines, maintaining a clean, organized, and inviting store environment.
• Oversee daily and weekly inventory processes, ensuring accurate stock levels, proper organization, and adherence to safety requirements.
• Execute store opening and closing procedures in full compliance with company policies and operational standards.
• Support daily cleaning responsibilities, including restrooms, break areas, and high-touch surfaces, to uphold a safe and welcoming environment for customers and staff.
• Complete all tasks in alignment with company policies, standard operating procedures, and applicable local regulations.
• Follow all safety standards and proactively address potential hazards to maintain a safe environment for employees and customers.

Customer Experience

• Demonstrate a positive, polished, and professional presence that reflects Joie’s brand values, ensuring every customer receives a warm premium in-store experience.
• Proactively engage customers by building rapport, asking thoughtful…