Community and Events Manager

WYN republic Community & Events Manager Job Description

Come work with a fun, passionate, dynamic team in the endurance space!

Why WYN?

WYN republic is a family-owned boutique endurance apparel brand that began in California in 2017. Founded by former professional triathletes and Ironman Champions, Luke and Beth McKenzie, we’re on a mission to combine technical product innovation with clean, stylistic, fashion-forward excellence.

People who work at WYN believe that the endurance experience transforms lives and movement takes life to its fullest expression. We are passionate about creating experience-driven apparel that puts the athlete first. We want athletes to think about their journey or their finish line without having to stress about what to wear. Athletes trust that we make the fastest and most comfortable apparel on the market.

We want to tell the stories of athletes, with our gear as the facilitator. We value equality, creativity, holistic wellness, and the unique circumstances that make each member of our team unique.

Location:

Carlsbad, CA

Hours:

Full-time

Salary: based on experience

The Community & Events Manager will own the day-to-day leadership of our community and event presence. This role is responsible for planning all global expos and events, securing and coordinating booth logistics, building product lists per event, leading onsite sales and engagement at U.S and European events, and creating real community moments that build brand credibility.

You will also lead the WYNR Ambassador Team and manage Organic Social Media, ensuring our presence is consistent, premium, and community-driven year-round.

This is a highly cross-functional, high-impact role requiring strong organization, leadership, and the ability to represent WYN with confidence in real-world environments.

Key Roles and Responsibilities:

Expo and Events Leadership

• Own WYN’s presence at global endurance expos and events
• Research and evaluate high-value event opportunities (triathlon, cycling, running, HYROX, endurance lifestyle)
• Secure expo booths and placements (applications, negotiations, payments, deadlines, contracts)
• Build and manage an annual event calendar with leadership
• Lead event planning and operations including:
• booth logistics, staffing plans, shipping, setup/teardown
• event schedules and onsite execution
• Travel to events (U.S and European) and serve as the onsite lead—driving brand experience, sales, and customer engagement
• Track event performance and produce post-event recaps (sales, learnings, improvements, next steps)
• Develop and refine event SOPs and playbooks to improve consistency and profitability

Event Product List, Merchandising and Experience

• Build product lists for each event based on:
• location/weather, expected audience, best sellers, new launches, and inventory availability
• Coordinate with operations/fulfillment to ensure accurate product allocations
• Ensure booth merchandising is premium, clean, and conversion-focused
• Lead onsite selling strategy: educate customers, drive conversions, and elevate brand reputation
• Strategize and execute on-site experiential marketing for customers
• Lead and grow the WYNR ambassador team globally
• Recruit, onboard, and activate ambassadors
• Manage the WYNR app
• Respond to discussions and questions
• Manage WYNR challenges and engagement activations
• Create structure and accountability for ambassador output:
• content prompts, engagement cadence, event support, and community activations
• Organize ambassador-led moments at events (meetups, shakeouts, community gatherings)
• Build an incentive/recognition system to keep ambassadors motivated and aligned

Organic Social Media

• Own organic social strategy and execution on Instagram
• Build a monthly content calendar that ties together:
• events, athlete stories, ambassador content, UGC, product education, product launches, sales, and community storytelling
• Capture and post content in real time at events
• Manage day-to-day engagement: comments, DMs, and community conversations
• Monitor social performance (engagement, growth, website traffic) and refine strategy consistently
• Maintain WYN’s brand voice: premium, performance-driven, inspiring, and fun

What You’ll Need:

• 2–5+ years…