Director, Global Brand Marketing

About The Role

As the Global Brand Marketing Director, you will lead the brand direction of some of the most respected and dynamic names in performance audio — Denon, Polk Audio, and Definitive Technology.

You’ll be responsible for shaping the strategy, voice, and global execution of these brands, ensuring they deliver distinctive, compelling, and competitive positioning in a highly dynamic market. You’ll lead a growing team of brand marketers, drive brand awareness, relevance, and commercial impact through creative campaigns, smart storytelling, and strong cross-functional alignment.

This is a leadership role ideal for someone who thrives on building and revitalizing brands, connecting product innovation with customer insight, and delivering performance through both creativity and commercial strategy.

• Develop and evolve brand strategies for Denon, Polk, and Definitive Technology, ensuring clear positioning and messaging.
• Lead the brand marketing calendar, including product launches, seasonal campaigns, and ongoing storytelling.
• Translate product roadmaps into integrated marketing plans that spark consumer engagement and drive business growth.
• Collaborate with Creative Services, agencies, and cross-functional teams to produce global campaign toolkits and content.
• Align with Sales, Product, and Regional Marketing teams to ensure consistent execution and brand integrity.
• Mentor and grow a team of brand and content marketers, fostering a culture of creativity and inclusion.
• Use consumer insights and market trends to inform strategy and creative direction.
• Monitor and optimize campaign performance across retail, digital, direct-to-consumer, and social channels.
• Support PR, DTC, and channel marketing teams with engaging content across the customer journey.
• Manage budgets and track ROI to measure the impact of brand initiatives.
• Represent Performance Brands in cross-functional leadership forums to foster collaboration and alignment.

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 12 years of experience in brand or product marketing, with a strong record of leading performance or lifestyle brands.
• Strategic mindset with creative vision and business acumen.
• Proven leadership in managing teams and external agencies.
• Experience working in global, collaborative environments.
• Strong communication and presentation skills.
• Ability to lead full-cycle campaigns—from planning to execution and optimization.
• Deep understanding of consumer behavior, brand building, and storytelling.

• Experience in consumer electronics, audio, or technology.
• Background in evolving brand positioning in competitive markets.
• Familiarity with DTC, omnichannel retail, and integrated marketing.
• Knowledge of brand and performance marketing KPIs.
• Passion for sound, design, and the role of audio in everyday life.

• Willing to travel up to 15% domestically and internationally.
• Willing to work remotely in hybrid setting with commute to Carlsbad, CA office.
• Successful completion of a background investigation and drug screen as a condition of employment.

• Competitive wellness benefits and 401K Retirement Savings plan.
• An inclusive and diverse work environment that fosters and encourages career development opportunities.
• Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
• Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog.
• Tuition Reimbursement.
• Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.).
• “Be Brilliant” employee recognition and rewards program.
• An inclusive and diverse work environment that fosters and encourages professional and personal development.