Marketing Manager; B2B SaaS startup - Hybrid

Overview

Hybrid opportunity in Carlsbad, CA. This role is a hands-on Head of Marketing responsible for demand generation, SEO, SEM, and content initiatives while building a scalable marketing function. The position reports to executive leadership in a fast-paced environment.

Job Title:

Marketing Manager

Location:

Carlsbad, CA

Work Schedule:

Hybrid; 2–3 days on-site

Pay Range: $170k–$210k OTE, inclusive of performance-based bonus/commission, plus equity and comprehensive health benefits + 401(k)

Must Have: 4+ years of B2B SaaS marketing experience; hands-on SEO driving sales-qualified leads and pipeline; experience managing SEM/paid acquisition programs; strong copywriting and basic design skills; proficient with Hub Spot, GA4, GSC, Word Press; previous startup experience

• Own Marketing Operations:
  Execute SEO, SEM, content creation, webinars, and demand generation campaigns with measurable ROI and pipeline impact.
• Demand Generation & Paid Media:
  Build and manage paid search and display campaigns, landing pages, ad copy, and CAC guardrails.
• Content & Thought Leadership:
  Translate subject-matter expertise into lead magnets, case studies, videos, eBooks, and whitepapers.
• Event Marketing:
  Turn events into meetings and opportunities through pre-booking, on-site capture, and post-event follow-ups.
• Marketing Ops & Analytics:
  Manage attribution, forms, routing, enrichment, personalization, and dashboards to optimize performance.
• Cross-Functional Collaboration:
  
  Work closely with Sales and executive leadership to align campaigns, messaging, and pipeline objectives.
• Process Improvement:
  Recommend and implement enhancements to marketing workflows, systems, and campaign strategies.
• Leadership & Influence:
  Act as the marketing authority—communicating clearly, driving outcomes, and laying the foundation for a future marketing team.

• Familiarity with Elementor
• Familiarity with modern data platforms (Snowflake, Databricks, dbt)
• Partner co-marketing experience
• Exposure to events marketing
• Experience selling to technical leadership

• High-impact marketing leadership role with ownership of the company’s scalable marketing engine
• Competitive compensation with strong base salary, bonus/commission, and equity
• Comprehensive benefits package with excellent medical coverage and 401(k)
• Hands-on, dynamic environment to execute SEO, SEM, content, and demand generation
• Autonomy to shape strategy, implement playbooks, and influence growth outcomes
• Collaborative culture with access to executive leadership and Sales partnership
• Opportunity to scale a marketing team in a profitable, fast-growing B2B SaaS company

We are seeking a hands-on Head of Marketing to lead demand generation, SEO, SEM, content, and marketing operations in a fast-growing B2B SaaS company. This role focuses on pipeline growth, brand presence, and building a scalable marketing function.

REQUIREMENT:
Hybrid role with 2–3 days per week on-site in Carlsbad, CA.

• Own Marketing Operations: SEO, SEM, content creation, webinars, and demand generation campaigns with measurable ROI and pipeline impact.
• Demand Generation & Paid Media:
  Paid search and display campaigns, landing pages, ad copy, CAC guardrails.
• Content & Thought Leadership:
  Lead magnets, case studies, videos, eBooks, whitepapers.
• Event Marketing:
  Turn events into meetings and opportunities with pre-booking and follow-ups.
• Marketing Ops & Analytics:
  Attribution, forms, routing, enrichment, personalization, and dashboards.
• Cross-Functional Collaboration:
  
  Align campaigns and pipeline objectives with Sales and leadership.
• Process Improvement:
  Marketing workflows, systems, and campaign strategies.
• Leadership & Influence:
  Communicate effectively, drive outcomes, and lay foundation for future marketing team.

Must Have and Preferred sections are above; the description also includes standard EEO and privacy disclosures as required by Jobot. Interested in hearing more? Easy Apply now by clicking the "Easy Apply" button.

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