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Marketing Director

Job in Carlsbad, San Diego County, California, 92002, USA
Listing for: City SC
Full Time position
Listed on 2026-01-25
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Digital Marketing, Marketing Strategy, Marketing Communications
Job Description & How to Apply Below

Job Overview

We are seeking a strategic, results-driven Marketing Director to own digital and traditional marketing, including campaign strategy, development, and execution across all channels, ensuring initiatives drive measurable results and align with business objectives.

In this role, you will develop and execute integrated marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This role is ideal for a detail-oriented, collaborative marketing professional who thrives in a small business environment and is passionate about driving growth through effective, high-quality marketing execution.

In addition to developing strategy and leading campaigns, this role will also lead marketing initiative execution, typically through third party vendors. The Marketing Director will collaborate closely with executive management to strategize and evaluate.

Key Responsibilities
  • Develop, execute, and optimize marketing strategies that align with business objectives.
  • Plan, develop, and manage multi-channel campaigns (digital, email, social, content, paid media) to generate leads, nurture prospects, and retain customers.
  • Oversee the production of marketing collateral, ensuring alignment with brand messaging and visual identity.
Performance Analysis & Optimization
  • Develop KPIs and monitor and report on campaign performance; analyze results to optimize marketing efforts.
  • Manage budgets and vendor relationships to maximize ROI.
Cross-Functional Collaboration
  • Partner with sales, operations, and other teams to align marketing initiatives with business objectives.
  • Plan and assist in execution of events, webinars, and partnership marketing initiatives.
Qualifications
  • Bachelor’s degree in Marketing, Communications, Business, or related field strongly preferred.
  • 3–5 years of marketing experience with at least 1–2 years in a leadership or management role.
  • Strong background in digital marketing, campaign management, and cross-functional team leadership.
  • Proven experience managing marketing campaigns and delivering measurable results.
  • Strong leadership and team development skills.
  • Excellent communication, organizational, and project management skills.
  • Experience using marketing automation platforms (Hub Spot, Marketo, Pardot), analytics tools, and CRM systems to track performance.
  • Soccer / Sports knowledge and experience preferred.
Why Join Us?

City SC is one of the fastest-growing youth soccer networks in the country, with over 15,000 players nationwide. Built on a partnership model that blends national expertise with local leadership, City SC is focused on elevating the youth soccer experience at every level. Learn more at  and follow us on Instagram @wearecitysc.

Application Instructions

Interested candidates should submit their resume and a cover letter detailing their qualifications and experience to  by February 1, 2026.

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