Digital Product Lead – Shopify

CLOTHING FOR POSITIVE CHANGE (C4PC)

From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing as we work to fundamentally change the way clothing is made.

Do you want to join a team committed to creating positive change in the world through the C4PC movement?

Consider prAna, where you can transcend the current trends and demand more from your wardrobe and your employer; where you can help an enthusiastic and loyal audience celebrate the outdoors and their own unique style; and where you can help lessen our impact on the planet and its people every day.

We are seeking an experienced and driven Digital Product Lead to own and evolve prAna’s Shopify Plus ecosystem. This role will define the product roadmap, lead migration initiatives, and deliver conversion-driven digital experiences that align with prAna’s brand values and Columbia Sportswear Company’s strategic goals.

• Lead the successful migration of prAna’s eCommerce platform from Salesforce to Shopify Plus, ensuring minimal business disruption and data integrity.
• Own the end-to-end Shopify Plus product lifecycle, including roadmap definition, backlog management, and feature prioritization.
• Align prAna’s digital roadmap with broader corporate strategy to identify synergies and enhance consumer experience.
• Champion best practices in U.S. eCommerce compliance, data privacy, and accessibility standards.
• Drive the implementation of headless storefront experiences using Shopify’s Hydrogen & Oxygen framework, ensuring seamless integration and performance across channels.
• Partner with internal teams and agencies to optimize checkout, payments, merchandising, and personalization.
• Define KPIs and success metrics; continuously measure and iterate to improve engagement and conversion.
• Serve as the central liaison between business, design, engineering, and agency partners to deliver unified commerce experiences.

• A digital commerce expert passionate about elevating consumer experiences through technology.
• A Shopify Plus specialist with deep knowledge of platform capabilities, APIs, and app ecosystem.
• A collaborative partner who thrives in cross-functional environments.
• An analytical thinker who uses data to drive decisions and outcomes.
• Energized by delivering results in timeline-critical environments.
• A compliance advocate knowledgeable in U.S. eCommerce regulations and accessibility standards.

• 9+ years of experience in digital commerce product management, including 4+ years with Shopify Plus.
• Proven experience leading Shopify migrations from legacy platforms.
• Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.
• Experience managing multiple agencies and third-party partners.
• Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.
• Preferably, experience implementing Shopify POS for omnichannel retail.

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This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://(Use the "Apply for this Job" box below). Your Rights
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* Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience ,and internal equity At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit…