Internal Sales Manager

Internal Sales Manager – CRM & Lead Generation
Location: Cardiff (Hybrid)
Sector: Security Guarding
Salary: £30,000 – £35,000 + Bonus

Are you a proactive, commercially minded inside sales professional with a passion for lead generation
, booking appointments
, and driving sales success?

We’re working with a fast-growing security services business looking for an Internal Sales Manager to own inside sales
, manage CRM performance, and support new business growth. This is a hands‑on inside sales role combining outreach,
appointments
, and Hub Spot ownership.

You’ll play a key part in the front end of the sales process, acting as the first point of contact for prospective clients and ensuring the CRM supports effective lead generation
.

Key responsibilities include:

• Driving lead generation through research, outbound calls, email, Linked In, and telesales activity
• Booking and managing qualified appointments from warm and cold leads
• Owning Hub Spot CRM, ensuring data is accurate, actionable, and driving sales opportunities
• Supporting email campaigns, events, and proposal creation
• Acting as the first point of contact for early‑stage client engagement

You’ll be confident, organised, and skilled at turning lead generation into booked appointments and closed sales
.

We’re looking for someone who:

• Has a natural ability to engage, build rapport, and influence for inside sales
• Comes from a telesales
  , experienced BDM, or strong customer service background
• Is confident using Linked In and other tools for lead generation
• Has experience using Hub Spot or a similar CRM (or wants to become an expert)
• Is proactive, energetic, and comfortable picking up the phone to secure appointments
• Enjoys converting leads into meaningful sales opportunities through telesales

• A role with direct impact on lead generation
  , inside sales
  , and sales growth
• A hybrid position combining inside sales outreach with CRM ownership
• Opportunity to grow and develop within a forward‑thinking, values‑driven business
• Autonomy to improve lead generation
  , influence appointments
  , and shape strategy
• A potential career path to Business Development Manager

Success in this role will be measured by:

• Quality and volume of booked appointments
• Effective lead generation and CRM insights
• Strong sales performance and client engagement via telesales
• Initiative, creativity, and commercial awareness

If you’re looking for a role where your energy, organisation, and inside sales skills will make a real difference, this is a strong opportunity to own lead generation
, drive appointments
, and influence growth.