Channel Sales Manager

Working arrangement:
Remote first, with occasional Cardiff office use, flexibility for hybrid. UK only.

Location:

United Kingdom

At Systems

X, we’re a fast‑growing technology company pioneering AI SaaS solutions for contact centres and other customer‑facing service organisations. We are already working with some of the largest UK companies.

Our mission is to use innovative technology to improve operations, customer experience, and business growth. As we expand, we offer our team the opportunity to grow with us, take real ownership of their work, and help shape the future of our business.

We’re looking for a driven and commercially minded Channel Sales Manager to join our fast‑growing company. You’ll will play a crucial role in developing and executing our channel strategy. This position involves identifying and recruiting new partners, as well as nurturing and growing existing partnerships to drive sales and expand our market presence for o ur flagship Sense platform and suite of complimentary AI products.

You will be the first channel professional and own channel sales in its entire lifecycle. This is a hands‑on role combining partner acquisition with partner management to build a pipeline delivering your annual partner target.

We will provide you with training on our products, marketing and leadership support to help you thrive.

• Proven track record in channel sales in the SaaS or enterprise technology, with consistent target achievement
• Minimum 4yrs experience within technology ecosystems
• Preferred sector experience, one or more of: travel, contact centre, CX and related sectors, experience in compliance led sectors e.g. insurance and BPOs also useful
• Excited by technology and in particular AI
• Self-directed, resilient, and comfortable operating in ambiguous environments
• Strong presentation and negotiation abilities
• Collaborative team player willing to share insights and support colleagues

• Develop and implement a partner acquisition strategy
• Identify, prospect, and recruit new partners, including referrers, resellers and system integrators
• Conduct thorough research to identify potential partners that align with our business objectives
• Manage the partner onboarding process, ensuring smooth integration into our ecosystem

• Build and maintain strong relationships with existing and new partners
• Serve as the primary point of contact for assigned partners
• Develop and execute account plans for key partners to drive growth and performance

• Set and achieve partner revenue targets
• Develop and implement sales strategies to increase partner‑driven revenue

• Create and deliver partner training programs and sales enablement tools
• Ensure partners are well‑equipped with product knowledge and sales strategies
• Collaborate with marketing to develop co‑marketing initiatives and materials

• Track and analyse partner performance metrics
• Provide regular reports on channel sales performance
• Identify areas for improvement and implement corrective actions
• Stay informed about industry trends, competitor activities, and market dynamics
• Provide insights to inform product development and go‑to‑market strategies

• Work closely with direct sales, marketing, and product teams to ensure alignment
• Participate in strategic planning sessions to contribute to overall business growth

Deliver professional, persuasive software demos to attract and support partners.

• Base salary £50,000 to £65,000 plus OTE (uncapped)
• Remote first or hybrid depending on location
• Company pension scheme
• A fun, friendly, and flexible working environment. Our modern office has free parking for when we collaborate face‑to‑face.
• Full training and support to understand products and target industries
• Working hours:
  
  Monday to Friday, 9:00 am to 5:30 pm with flexibility

• Initial video call for an informal chat to learn more about you and the role
• Final in‑person meeting at our Cardiff office

Systems

X is an equal opportunity employer and values diversity in our workforce.