Business Development Manager

Position: Business Development Manager (Permanent)
Business Development Manager
Cardiff - Hybrid

Yolk Recruitment is supporting a leading digital marketing agency in their search for a Business Development Manager. This is an exciting opportunity for an ambitious sales professional to play a key role in driving new client acquisition and revenue growth across a portfolio of services including social media management, content marketing, paid media, and digital campaigns.

The Role

As Business Development Manager, you'll be responsible for the full sales cycle - from identifying opportunities and building relationships to closing deals and ensuring a smooth handover to the account management team. You'll combine consultative sales skills with a solid understanding of digital marketing solutions to position the agency as a trusted partner for growth.

Key Responsibilities

Revenue Growth & Sales Targets

Manage the full sales process, from lead generation through to deal closure
Create and deliver strategies to bring in new clients aligned with the agency's expertise
Source new opportunities via networking, referrals, prospecting, and events
Deliver tailored pitches and proposals showcasing digital expertise
Negotiate contracts and manage pricing strategies to close deals
Build long-term client relationships to encourage repeat business
Collaborate with account managers and delivery teams to ensure smooth onboarding
Stay up to date on digital and social trends, innovations, and competitor activity
Identify upsell and cross-sell opportunities
Report regularly on pipeline, forecasts, and target progress
Analyse performance and suggest improvements Requirements

3-5 years' experience in business development or sales within a digital marketing, media, or agency setting
Proven track record of meeting and exceeding revenue targets
Solid understanding of digital and social media services (SEO, content, paid ads, influencer marketing etc.)
Excellent negotiation, communication, and presentation skills
Self-motivated, target-driven, and confident in a fast-paced sales environment
Able to work independently and collaboratively

Preferred:

Established network within marketing, advertising, or digital-first industries
Experience selling retainer-based agency services
Familiarity with digital performance metrics Benefits

Basic salary up to £40k
Commission structure
Car allowance
Clear progression and career development opportunities
Hybrid working
Regular team events and industry networking opportunities
Supportive and collaborative environment working with creative specialists