Head of Performance Marketing

Head of Performance Marketing

Department: Marketing

Employment Type: Full Time

Location: Cardiff

Hybrid: 2 days per week in-office

About us

In 2002, we became the first insurance comparison site. Our purpose? To make the process of sorting your insurance, utilities or personal finances as easy as possible.

We’re part of RVU. A group of online brands that include Uswitch, Tempcover and  As a group, we use our shared knowledge to empower people, and help them make decisions confidently across a range of household services.

is at the cutting edge of the Fin Tech industry, so we’re always looking for extraordinary talent. If you love what you do, get in touch today!

About the role

We're hiring for a Head of Digital Marketing to join the senior team within the Marketing function. Working closely with the CMO, this person will be responsible for creating and implementing our digital marketing strategy to increase acquisition and drive returning customer volumes. You'll be a key creator and driver of strategy, including wider marketing strategy, within a progressive organisation with ambitious growth plans.

We're looking for a customer‑focused individual with an in‑depth understanding of Google Search Ads, PMax, Demand Gen, Meta and You Tube. You'll have a proven track record of managing budget allocation, driving growth and managing ROI / ROAS targets.

Bringing your analytical expertise and customer focus to the business, you'll work closely with areas across marketing and the wider business to improve services, products and journeys for new and existing customers through more effective use of data and a strong test and learn mind‑set.

You'll be instrumental in driving change within the department; creating, developing and motivating a high performing team that produce positive results and deliver on targets. Strong leadership skills with the experience to drive progressive change in a fast‑paced environment is essential. The successful candidate will have an enthusiastic and driven personality and will be responsible for developing a proactive department whose focus is on entrenching us as the price comparison site of choice.

You’ll also be responsible for monitoring the marketplace and determining the potential future strategic applications of consumer trends and technological advances within the different areas of the business.

You’ll be:

• Working closely with the CMO to shape future strategy for the function, including input into wider marketing strategy.
• Managing P&L of Paid Search and Mid Funnel revenue
• Managing Paid Search and Digital Marketing team
• Marketing effectiveness of campaigns and initiatives from measurement to targeting and audience management
• Developing and communicating our marketing strategies
• Developing a high‑performing, motivated and focused team who can deliver on agreed targets.
• Establishing strong, effective processes for the analysis of campaigns and initiatives in order to develop on‑target campaigns.
• Engaging with all relevant stakeholders, successfully communicating short‑term and long‑term strategy and securing buy‑in.

Excellent communication and stakeholder management skills are essential within this role. The ability to successfully communicate strategy to a variety of stakeholders, demonstrating a thorough understanding of how future campaigns, customer behaviour and expected results will help drive overall business performance, is a core requirement.

Essential

Experience:

• Deep digital marketing experience, expert across Google Ads and Meta platforms
• Proven leadership experience, with the ability to build and drive high performing teams.
• Demonstrable track record in developing and implementing successful acquisition and existing customer strategies, with an understanding of how to optimise this throughout the customer lifecycle.
• Excellent technical knowledge of digital marketing tools for analytics
• Strong knowledge of customer and user experience as a driver of conversion optimisation.
• Demonstrable innovation in approach and ability to work to a rapid pace of response.
• Experience of successfully managing budgets against set targets.

Key…