Chief Executive

Overview

First Choice Housing Association is a specialist and innovative organisation providing homes for vulnerable adults. Established in 1988 and working across Wales we are committed to enabling many vulnerable people, including those with a learning and physical disability, complex needs, mental health, and veterans to live independently & lead a full and valued life within the community. We currently have over 1,070 tenants and employ 52 members of staff.

We are seeking an inspirational Chief Executive to lead the Association, reporting directly to the Board and providing oversight of a highly capable Executive Team. In this pivotal role, you will set the strategic direction for First Choice, ensuring that the organisation continues to deliver high-quality, tenant-focused housing services while meeting all regulatory and compliance requirements. You will champion innovation and best practice across the business, embedding a culture of excellence, accountability, and inclusion at every level.

As the public face of the Association, you will represent First Choice with credibility and authority, fostering strong and trusted relationships with tenants, partners, regulators, government, and other key stakeholders to ensure the organisation’s voice and influence are widely recognised.

• Set the strategic direction for First Choice
• Provide oversight of a highly capable Executive Team
• Ensure the organisation continues to deliver high-quality, tenant-focused housing services while meeting all regulatory and compliance requirements
• Champion innovation and best practice across the business, embedding a culture of excellence, accountability, and inclusion at every level
• Represent First Choice with credibility and authority, fostering strong and trusted relationships with tenants, partners, regulators, government, and other key stakeholders
• Drive organisational change, motivate and inspire teams, and deliver the Association’s long-term strategic ambitions

• Dynamic, visionary leader with substantial senior management experience
• Strategic insight with operational expertise, including strong financial, risk, and business management skills
• Proven ability to influence, negotiate and communicate effectively across diverse audiences
• Deep commitment to tenant-centred, values-driven leadership
• Clear understanding of the role that housing plays in improving people’s lives and strengthening communities

Salary: c.£110k (plus car allowance).

Location:

Cardiff/Hybrid (with travel across Wales & Shropshire). This is a unique opportunity to take the helm of a stable, purpose-driven organisation at an exciting moment of growth and development.

Download a job pack at
Contact Alice Morris at Campbell Tickell to arrange a conversation: ali

Closes:
Friday 13th March | 9am