Digital Marketing Analytics Executive

Digital Marketing Analytics Executive

Location:

Gateshead with Hybrid working (3 days in the office per week)

Salary:
Up to £30,000 dependant on experience

We have an exciting opportunity for an analytical marketeer looking to develop a career in marketing data analytics and insight to join our marketing team as a Digital Marketing Analytics Executive. This role will be based with our central marketing team in Gateshead, and we offer hybrid working for this role.

• Create, maintain, and refine marketing channel and website performance analytics across multiple websites to deliver actionable insight.
• Produce web performance improvement hypotheses, options and recommendations to test, evaluate, and learn working with Digital Marketing team.
• Support Web Development projects as Analytics lead as part of the team.
• Create, maintain, and refine website tagging across all group websites to accurately track customer journeys and interactions for dashboards and actionable insight.
• Day-to-day management of digital marketing briefs into the Insight & Analytics team. Provide templates, review briefs with stakeholders, prioritise effectively, ensure delivery meets requirements / deadlines and review output with stakeholders.
• Web channel/CTA attribution modelling and developing KPI targets to hit our marketing qualified lead and sales plans.
• Web call tracking, analytics, and insight to optimise performance from Google My Business profile calls and calls from our websites through to qualified lead & sale.
• Analytics support for digital marketing AB testing by campaign, call to action and UX changes to provide an understanding of impact and further optimisation.
• Web data governance, documentation, and definition working closely with Digital marketing and IT Data teams.

• Experience of developing analytical insight from GA4.
• Experience in web tagging and tracking using Google Tag Manager.
• Strong analytical and critical thinking skills, with the ability to interpret complex datasets and web analytics.
• Adept at working with data to summarise & present with clear actionable insight.
• Skilled in developing reports and dashboards with visualisation tools.
• Good communication and collaborative skills to be highly effective in working closely with digital marketing and web development teams.
• Digital marketing acumen and a customer-focused approach.
• Organised and detail oriented.

• 25 days holiday rising with length of service plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Preferential Service Rates
• Colleague Purchase Scheme
• Share Incentive Scheme
• Pension
• Enhanced Maternity & Paternity

Apply today to be considered for this role! If your application is successful, we will need you to complete employment checks prior to starting with us. For this role, these can include us verifying your recent employment, address, credit history and criminal record check.