Director of Content

The Director of Content is responsible for the content strategy across all WRU channels focussed on enhancing fan engagement and driving revenue.

The role will lead a centre of excellence for video, moving imagery and social media, to be deployed across the whole organisation.

Closing Date:
20th March 2026

Salary:
Competitive

• Proven ability to lead a high performing content production team at the cutting edge of the content industry
• Deep understanding of digital platform distribution dynamics and trends
• Demonstrable creative skills to tell digital stories in all formats (short form, live, VOD)
• Excellent IT skills, specifically Microsoft package
• A strategic thinker with an eye for detail
• Creative mindset with strong integrity and judgement
• Data driven and insight-led approach
• Excellent written and verbal communication skills are essential
• Strong interpersonal and relationship management
• Ability to communicate and work through the medium of Welsh is desirable

• Define an innovative content strategy for the WRU covering all digital platforms
• Build, manage and lead a team of high-performance videographers and social media managers
• Define ambitious targets to engage users and champion a user-led approach
• Identify commercial opportunities for direct and indirect revenue
• Drive the WRU’s strategy and use of GenAI and contribute to optimisations through AI
• Lead a team of content specialists fostering a culture of creativity and continuous improvement through emerging trends and technologies.
• Work across departments to identify great rugby stories (community, stadium…) and define the optimal distribution strategy, aligning content to broader organisational needs.
• Identify ways of collaborating with and supporting regional clubs and SRC clubs to tell their stories
• Build an influencer network to amplify the messages and commercial opportunities of the WRU
• Train and support professional athletes in their use of social media
• Collaborate with the data team to optimise content based on insights.
• Evaluate the opportunities to maximise professional video content (Six Nations, World Rugby, URC) on WRU platforms
• Carry out duties in support of the WRU Group Strategic Mission, Purpose and Values.

The WRU require that individuals are proficient in IT skills, specifically Microsoft packages. Excellent written and verbal communications are essential, along with the ability to build strong relationships with internal and external stakeholders.

Ability to communicate through the medium of Welsh and a Valid UK Driver's License is desirable. This role is subject to a basic/enhanced DBS check.

As a permanent member of the WRU Group, you will have access to our full range of employee benefits, including:

• Salary Sacrifice Pension (5% employee contribution, matched by WRU)
• Life assurance scheme
• WRU Group Ticket Allocation (in line with ticketing policy)
• One additional paid day off (birthday leave)
• Employee assistance programme
• Team Tactics – hybrid working arrangements
• Free stadium parking and gym
• WRU Group store and tour discounts
• WRU Group partnership offers
• Eye Care Voucher Scheme
• Cycle to Work Scheme

The WRU Group are committed to developing a culture whereby all employees are equally valued and respected. Our aims, together with our vision and mission, are underpinned by our core values and beliefs which embrace:
Integrity, Excellence, Success, Courage, Family & Humour.

The WRU Group are committed to building diverse, high-performing and engaged teams across Welsh Rugby. We are ambitious about providing a people first culture where everyone can belong, be heard and respected. We are happy to talk to you about our Crys I Bawb EDI Strategy ) and you can also read more about our commitment in our Equality, Diversity and Inclusion Policy.

We know that we deliver better services when our workforce reflects the full range of backgrounds and experiences in the society we serve. To continue to do this we need your help in filling out a short monitoring form. None of the information you provide will be visible as part…