Customer Marketing Executive

A new exciting opportunity has arisen for a Customer Marketing Executive to join this successful and renowned company, to play a key role in driving customer engagement and revenue.

Customer Marketing Executive Responsibilities

• Lead customer acquisition efforts across multiple touchpoints, including website, in-store, and digital channels
• Develop and execute a robust activity plan to grow loyalty programme and increase customer spend
• Analyse performance metrics, customer insights and market trends to shape effective campaigns
• Use customer feedback and analytics to refine and enhance the loyalty journey, focusing on engagement, retention and satisfaction
• Manage rewards and offers to ensure they align with customer expectations and deliver value
• Monitor the return on investment for all loyalty activities and share regular performance updates with stakeholders
• Develop and manage a communications calendar for loyalty-related initiatives
• Gather and respond to internal and customer feedback to drive ongoing improvements
• Work collaboratively across departments to implement new processes and continuously improve ways of working based on competitor research and team input
• Handle administrative duties such as processing payments and ensuring data is managed securely and ethically

Customer Marketing Executive Skills & Experience

• Solid understanding on customer behaviour and loyalty programme strategies
• Effective communicator with strong stakeholder management skills
• Comfortable working in a fast-paced and ever-evolving environment
• Strong writing, editing and proofreading abilities
• Collaborate mindset with the ability to build relationships across various teams
• Familiarity with CRM tools and loyalty platforms is desirable

Customer Marketing Executive Additional Information

This is a full-time office based role.