Regional Sales Representative

Introduction:
Our client, operating within the agricultural and industrial solutions sector, is seeking a driven and customer-focused Sales Representative for Livestock Equipment for their Cape Town (CPT) Branch. The role focuses on managing and growing sales within an allocated territory by promoting livestock equipment solutions, building strong customer relationships, and ensuring high levels of customer satisfaction.

Job Purpose:
To drive sales growth and market penetration within the assigned region by actively managing customer relationships, promoting products and services, achieving sales targets, and ensuring professional after-sales support in line with company policies and standards.

REQUIREMENTS
Minimum education (essential):

• National Senior Certificate
• National Diploma or Bachelor’s Degree in Marketing, Business Management, or a related field (advantageous)
• Agri-Tech qualification (advantageous)

Minimum applicable experience (years):

• Minimum of 3 years’ relevant sales experience

Required nature of experience:

• Sales and customer relationship management within a defined territory
• Experience in sales, marketing, and order processing
• Preparing sales quotations and managing accurate order capturing
• Maintaining customer satisfaction and resolving customer concerns
• Exposure to agricultural, poultry, or piggery markets (essential)

Skills and Knowledge (essential):

• Strong negotiating and selling skills
• Excellent communication and report-writing skills
• Strong organisational and time management abilities
• Computer literacy in MS Office and relevant sales systems
• Financial literacy and commercial awareness
• In-depth knowledge of the poultry and piggery industry and markets

Other:

• Proficient in Afrikaans and English
• Valid driver’s license
• Willingness to travel within the region as required

KEY PERFORMANCE AREAS
Sales & Business Development

• Conduct regular sales visits to existing and prospective customers.
• Promote products and services to grow order intake and spares sales.
• Achieve agreed sales targets within the allocated territory.
• Identify new business opportunities and expand the customer base.

Customer Relationship Management

• Build and maintain strong, long-term customer relationships.
• Ensure high customer satisfaction levels in line with company standards.
• Identify and resolve customer concerns and service-related issues.
• Provide product support in collaboration with service and operations teams.

Sales Administration & Reporting

• Accurately capture orders and maintain sales documentation.
• Prepare and issue comprehensive sales quotations.
• Maintain and update the sales database.
• Submit regular sales, service visit, and call reports.
• Ensure compliance with company credit and sales policies.

Market Intelligence & Product Knowledge

• Monitor competitor activity, pricing, products, and market trends.
• Maintain up-to-date product and technical knowledge.
• Participate in trade shows and industry events when required.
• Liaise with internal departments to ensure stock availability and service delivery.

Remuneration Offered
Market related