Direct Sales Account Manager; Digital marketing

Direct Sales Account Manager

Market-related Package

Cape Town

Cape Town’s most-loved radio station, is seeking a dynamic and results-driven Direct Sales Account Manager to join our energetic team. This is an exciting opportunity for a polished, professional, profit-oriented sales professional who thrives on building strong relationships, exceeding targets, and contributing to the growth of a leading media brand.

Key Responsibilities:

• Meet and exceed monthly, quarterly, and annual sales targets.

• Prospect and convert leads into weekly sales opportunities.

• Sell available advertising airtime in line with the Sales Policy.

• Achieve weekly agreed-upon call rates.

• Prepare and document proposals and presentations to support the sales process.

• Prepare accurate airtime schedules and ensure all booking documentation is completed.

• Source, brief, and facilitate all required campaign elements.

• Communicate briefing documents accurately and timeously to all stakeholders and departments.

• Track and monitor campaigns from start to finish.

• Apply training knowledge to improve effectiveness and efficiency.

• Conduct relevant pre-call research and planning.

• Provide the Sales Manager with regular activity reports on meetings, sales, and pipeline business.

• Use media surveys and marketing tools to drive sales strategies.

• Implement workflow processes and procedures effectively.

• Execute administrative functions including credit applications, account updates, and contract authorisation.

• Maintain consistent CRM system updates.

Minimum Requirements:

• National Sales and Marketing diploma or equivalent.

• Strong knowledge of marketing and sales techniques.

• Proven track record of generating business from SMMEs to large corporates.

• Experience in sales support and promotions is essential.

• Dedication to customer service excellence.

• Own vehicle, valid South African driver’s licence, and ability to travel as part of daily work.

• Radio experience is highly advantageous.