Internal Sales Consultant - Food Service Equipment
Listed on 2026-01-24
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Sales
Food Sales, Sales Consultant, Sales Representative
We are seeking a passionate Sales Consultant to join our team, specialising in the sales of Food Servicing / Catering Equipment.
The ideal candidate will have experience with Food Servicing / Catering equipment or experience doing showroom sales with similar technical equipment.
This role involves building relationships with existing clients and guiding the sales journey from initial interest to final purchase.
About the organisation
This organisation serves and supports restaurants, hotels, bakeries, small food businesses, spaza shops, etc.
Establishing and maintaining relationships with these diverse groups in a multicultural society is crucial.
Location: Stikland, Cape Town
Schedule:
Monday – Friday, 08:00-16:30
Reports to: Sales Team Manager
Responsibilities:
- Provide general sales support in the showroom (needs analysis, product demonstrations)
- Grow relationships with existing distributors and end-user customers
- Call on prospective clients (business owners, restaurant owners, food service managers, hotel managers, chefs, etc.) and follow up on leads
- Consult with clients on the showroom floor, telephonically, via Whats App, and/or email
- Effectively manage sales administration
- Prepare and issue quotes and invoices
- Process payments via cash, EFT, or credit card
- Provide exceptional service and follow through on orders, couriers, and deliveries
- Track the progress of sales according to targets
- Stay up to date with new products, market conditions, advertising, and promotional trends.
Requirements
Minimum Requirements:
- 3-5 years in a sales position
- 2+ years of experience with Food Servicing Equipment
- Excellent computer skills (Emails, Word, Excel)
- South African driver’s license
- Fluent in English; proficiency in an African language or Afrikaans is a significant advantage
- Further education in Sales/Marketing or hospitality industry experience is advantageous.
Competencies:
- Enthusiastic, passionate, and dynamic nature
- Strong interpersonal and relationship-building skills
- Excellent listening and communication skills
- Independent and self-motivated
- Strong initiative and decision-making skills
- Highly organized and detail-oriented
- Ability to work well in a multi-ethnic and multi-cultural environment
Our Ideal Candidate:
- Is energised by people and sales
- Is comfortable with physical sales on a showroom floor
- Has a knack for technical terminology of products
- Has experience in the Food Servicing Equipment industry
- Seeks growth opportunities within our brand
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