Social Media Manager

Overview

Hyperion Dev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as a top education technology scaleup and gained backing from Meta (formerly Facebook).

We are dedicated to closing the global tech skills gap by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model reaches millions of learners a year from over 60 countries. We have partnered with government bodies such as the UK s Department for Education who provide scholarships for students to study on our bootcamps and gain employment at AstraZeneca and the NHS.

We are backed by nearly 2000 investors and are a profitable scale-up tech business. Join us as we aim to make the world a more stable, safer, and fair place.

About The Role

As a Social Media Manager at Hyperion Dev, you will lead our social media initiatives, enhancing engagement and expanding our brand presence across key platforms to support the company s growth and educational objectives. This role combines strategic planning, content creation, and community engagement to shape Hyperion Dev s public narrative and strengthen our position in the competitive tech education market.

Your contributions will drive our brand perception and foster meaningful interactions with our audience.

Please note that this is a full time role.

• Content Creation and Management
  • Develop, curate, and manage all published content (images, video, written) across various social media platforms.
  • Maintain a consistent voice and brand tone adapted to each specific social media channel.
• Social Media Strategy
  • Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across Facebook, Twitter, Linked In, Instagram, and other relevant platforms.
  • Collaborate with marketing, sales, and product development teams to align social media campaigns with business goals.
• Engagement and Community Management
  • Monitor, listen, and respond to users in a social manner while cultivating leads and sales.
  • Engage in social media presence creation on new and emerging social media platforms.
  • Online reputation and review management on social channels and review platforms, including Google Reviews, Trust Pilot, Reddit, etc.
• Analytics and Reporting
  • Measure the success of every social media campaign, analyze effectiveness, and translate data into recommendations for revising campaigns.
  • Report insights to the Marketing team and company management, informing shifts in the social landscape.
• Advertising
  • Design, create, and manage promotions and social ad campaigns, integrating with the overall marketing plan and channels.
  • Build online reviews and monitor and respond to reviews in a timely and respectful manner.
• Compliance and Brand Integrity
  • Ensure all posts, replies, and actions comply with platform guidelines and policies.
  • Uphold the company s brand integrity across all social media interactions.
• Collaboration and Coordination
  • Work with other departments to align social media timelines with product releases, ad campaigns, or other brand messages.
  • Coordinate with the marketing team to ensure messaging consistency across initiatives.

Note:

Our office is located on Wale Street. The role is hybrid if you are located in Cape Town.

Minimum

• Bachelor s degree in marketing, communications, or a related field.
• Demonstrated success in social media marketing with 3-5 years of experience in a similar role.
• Proficient in social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and Linked In Analytics.
• Strong understanding of social media algorithms, trends, and best practices.
• Excellent communication and collaboration skills with the ability to work effectively cross-functionally and influence stakeholders.
• Proven track record in designing and executing paid advertising campaigns across platforms like Facebook, Instagram, Linked In, and Twitter, including budget management and conversion tracking.

Preferred

• A Post Grad degree in Digital Marketing, Communications, Media Studies, or a closely related field.
• Certifications in social media strategy and digital marketing (e.g., Google Analytics Certification, Hootsuite Social Marketing Certification, Facebook Blueprint Certification).
• Skills in graphic design, video editing, and content management systems; proficiency in tools like Adobe Creative Suite, Canva, or similar software is advantageous.

Note:

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