Marketing Automation Specialist

Overview

ROLE OVERVIEW

PURPOSE OF JOB

In this role, you will support the digital team by developing and executing marketing campaigns, creating lead nurturing programs, and managing the ongoing maintenance of our marketing automation platform, Pardot (also known as Marketing Cloud Account Engagement).

This role will report to the Senior Manager of Marketing Automation and collaborate closely with the Performance Analyst, Salesforce Team, and the broader Digital Team.

• Campaign Management:
  Develop, implement, and manage email marketing campaigns, landing pages, forms, and other marketing assets within Pardot.
• Lead Management:
  Build and optimize lead scoring and lead nurturing programs, focusing on improving lead quality and conversion rates.
• Automation:
  Create and manage automated workflows, including drip campaigns, engagement programs, and other automated tasks.
• Reporting & Analysis:
  Track and analyse campaign performance using Pardot and Salesforce reporting tools, providing actionable insights and recommendations.
• User Support:
  Provide support to marketing and sales teams on Pardot usage and best practices.

• Demonstratable understanding and hands-on experience with marketing automation and email marketing platform.
• Knowledge of marketing automation principles and strategies, including lead lifecycle management.
• Familiarity with Email/Marketing automation integrations to CRM.
• Good written and verbal communication skills, with the ability to collaborate effectively with various teams.
• Ability to troubleshoot issues, identify root causes, and implement solutions.
• Strong analytical skills to interpret data, track performance, and provide data-driven recommendations.
• Salesforce Certified Pardot Specialist or Consultant certification highly desirable.
• Experience with B2B Marketing.
• HTML/CSS knowledge: for email template customization.
• Understanding of data privacy regulations: (eg. GDPR, CAN-SPAM).