Marketing Systems & AI Lead

Role purpose

Fiskal is building category authority in the US Cin7 market. This role exists to operationalize that authority.

You will turn leadership thinking into high-quality, repeatable marketing assets, own the marketing operating system, and ensure everything that ships reflects Fiskal’s standard of clarity, judgment, and professionalism.

About Fiskal

Fiskal helps product-based businesses in the US fix finance and operations complexity. We specialize in Cin7 and work with ambitious businesses scaling from $5M to $50M+ in revenue.

Role overview

This role exists to operationalize the CGO’s thinking and turn strategy into execution. You will work directly with the CGO to run the marketing function end-to-end, ensuring everything that ships is clear, intentional, and reflects Fiskal’s standard.

This is not a conventional marketing role
, and we are not looking for a conventional marketer. We are looking for an out-of-the-box thinker and builder — someone who is execution-heavy, creative, process-driven, and comfortable using modern tools (including AI) to work faster, smarter, and with higher leverage.

You are not a content scheduler or a social media manager. You are the execution engine, quality controller, and systems builder behind Fiskal’s marketing presence. Your job is to turn ideas into reality, structure into momentum, and strategy into consistent output.

This role comes with significant exposure and support. You will work closely with the CGO and collaborate with experienced specialists across SEO, You Tube as well as a fractional CMO. Part of your role is to act as the connective tissue between these experts — coordinating, synthesizing, and ensuring their work comes together into a cohesive, high-quality marketing system.

This is a hands-on, execution-heavy role with real responsibility, a steep learning curve, and strong growth potential for someone who wants to learn how category-leading brands are built in the US.

What you’ll own

Marketing operations & execution

• Own the day-to-day execution of Fiskal’s marketing function
• Translate strategic direction into plans, timelines, and deliverables
• Maintain momentum, cadence, and follow-through
• Ensure marketing runs without constant oversight

AI-first workflows & systems

• Use AI to accelerate drafting, repurposing, and production
• Build repeatable workflows that scale output without lowering quality
• Continuously improve how marketing is produced and managed

Website ownership

• Own and maintain the Fiskal website directly
• Implement positioning, messaging, and branding updates
• Ensure the site reflects Fiskal’s authority and current focus at all times
• Continuously improve structure, clarity, and presentation

Editorial & content execution

• Turn CGO and team input (notes, Looms, drafts, conversations) into polished assets
• Structure, edit, and elevate ideas rather than publishing raw output
• Maintain a high quality bar and reject anything mediocre
• Ensure clarity, judgment, and consistency across content

Design & asset creation

• Design key marketing assets yourself (one-pagers, decks, PDFs, landing pages)
• Brief external designers clearly when outsourcing is required
• Review, refine, and approve creative work
• Maintain strong visual hierarchy, consistency, and attention to detail

Coordination & enablement

• Manage external partners (design, SEO, video, PR)
• Own briefs, feedback loops, and quality control
• Support sales with strong pre-sales and enablement assets
• Ensure alignment between marketing narratives and how Fiskal sells

Quality, standards & governance

• Own marketing standards and consistency
• Protect the brand through disciplined execution
• Ensure everything that ships meets Fiskal’s bar

What success looks like

After 6–12 months:

• Marketing runs smoothly without constant CGO involvement
• The website consistently reflects Fiskal’s authority and positioning
• Content and assets feel intentional, sharp, and cohesive
• Clear marketing systems and workflows are in place
• External partners are well-managed and productive
• Fiskal’s authority compounds through durable assets

Ideal profile

• 2–5 years experience in marketing, content, brand, operations, or a similar hands-on, execution-focused role
• A strong creative…