Marketing Specialist

Overview

• Develop and execute Petworld’s annual marketing strategy across retail and e-commerce.
• Manage budgets, supplier partnerships, and co-funded campaigns.
• Lead major promotional initiatives (Christmas, Black Friday, adoption days, product launches …).
• Ensure brand consistency and customer engagement through creative content and in-store experiences.
• Oversee team performance and mentor marketing staff.
• Implement campaigns across social media, email, and in-store platforms.
• Coordinate POS materials, signage, and digital screens.
• Coordinate event logistics, content creation, and campaign reporting.
• Support digital marketing and e-commerce initiatives.
• Track campaign performance and assist with reporting.

• 3+ years in retail/FMCG marketing, with leadership experience.
• Strong strategic planning, budget management, and supplier negotiation skills.
• Proven ability to lead integrated campaigns and manage teams.
• Experience in marketing execution preferably in both retail or e-commerce.
• Skilled in digital marketing, content coordination and campaign rollout.
• Highly organised and detail oriented.
• Knowledge of omni-channel marketing and customer engagement strategies.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Passion for pets and the pet retail industry is a plus.

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